MetaFilter posts tagged with superbowl and television

Pepsi Review

Rhaomi — Mon, 23 Nov 2009 14:38:23 -0800

The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.

Bomb, Blitz, Fumble, or Pass - Super Bowl Ads Go Long

taz — Thu, 29 Jan 2009 10:11:35 -0800

It's time to get ready for the Super Bowl... Ads! Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when Winston, Salem, Camel, Tareyton, Pall Mall, and Silva Thins smoked up the Bowl *cough-cough*, all the way to 2008, when the best-liked ad was Bud's dalmation inspiration (how do we know it was best liked? SCIENCE!). Some highlights of the collection include: 1969 - Shall we take bets on the least expensively produced Super Bowl ad ever? I'll put my money on Gillette's Techmatic razor ad, but it's also cute and clever, and a great example of vintage animation of the period. 1973 - In what was probably the first Super Bowl "superstar" ad, "Broadway" Joe Namath is so excited because he's "gonna get creamed" by Farrah Fawcett. This is a landmark ad, and the only pre-'90s entry to appear on MSNBC's list of Sleaziest Super Bowl Ads of all time. 1980 - Scary-scary Mean Joe Green melted hearts with his "Hey Kid" Coca Cola ad, which weighs in at #1 on Gawker's list of most memorable Super Bowl ads, though ESPN claims it never debuted during a Super Bowl (see bottom note). This ad was such a winner that Coca Cola hopes to recreate the magic this year with a remake, featuring Coke Zero and Pittsburgh Steeler Troy Polamalu. 1984 - Apple's 1984 ad is certainly one of the most famous Super Bowl ads ever - and also one of the most expensive advertisements in television history, with with a budget of $900,000. It clocks in at #1 on a bevy of lists of best Super Bowl ads. 1994 - With his Wavy Lays ad poor Dan Quayle proved no more exciting in marketing than he was in politics, showing up on this list of television's most forgettable Super Bowl ads. zzzzzzzz. 1999 - A former Miss USA heats up the game with Ali Landry's 1999 Doritos ad, voted by Spike as number one in its list of Sexiest Super Bowl ads. This year also featured the offensive Kenyan Runner ad, called "the ad from hell" by Salon, and voted by Adland as number one on their list of the worst Super Bowl ads ever. 2007 - CGI wins the day with Coca Cola's Happiness Factory ad, chosen by DVICE as number one in its top 10 list of Super Bowl commercials featuring technology. 2008 - While now-President Barack Obama's regional campaign ad made history, Audi's Godfather ad got a heads-up on a lot of lists as #1 for the year, and Tide cleaned up with a (previously) Cannes award-winning spot. So... with the economic situation looking fairly desperate, can we expect 2009 Super Bowl ads to be fewer and less dazzling? Well... apparently, no? BloggingStocks says 2009 Bowl ad sales are strong (or are they?), and MSNBC reports that at $3 million, Super Bowl ad time is ... cheap? Either way, the Wall Street Journal advises Super Bowl ad-watching as stock strategy, and all we know for sure is that we won't be seeing PETA's Vegetarians Have Better Sex ad.

owillis — Wed, 30 Jan 2002 10:43:58 -0800

White House Superbowl Ads Forget Britney's "Pepsi Generation" ad, we've got two commercials costing $1.6 million each linking terrorism with the drug trade! You gotta wonder if Rupert called in a favor.

tsarfan — Wed, 23 Jan 2002 16:09:09 -0800

What sort of salesman can't sell TV ad during the Super Bowl? Even after taking a 25% discoount off the $2 million 30-second spots from last year's game, FOX is still having troubles getting advertisers. See what happens when you cool off the economy, Mr. Greenspan?

baylink — Thu, 18 Jan 2001 17:19:53 -0800

Well, only 10 shopping days left until Super B(bleep)l Sunday, and of course, everyone's ready for the big... commercials. This one, from People for Eating Tasty Animals -- er, um, sorry; mispronounced that -- was refused by CBS, or so saith the minions at AdCritic. Hope they're planning a Superbowl focus page during and after the show. They really oughtta hold a vote. No, wait... it would take too long. :-}