Political ads fail their mission. In an Advertising Age poll, 92% of respondants said the ads had not swayed them to change their prospective votes. More than half said the ads didn't influence them, and nearly a quarter found Bush's ads "not at all persuasive." Before you liberals get cocky, consider this: 29% thought Kerry's ads were totally unpersuasive.
posted by me3dia
on May 25, 2004 -