"Today, the body is undoubtedly the newest site to be perfected"

Swallowable perfume—! Is this the logical outcome of precarity, atomisation and hyper-individualism—to reassert yourself, now, as a human atomiser? The vagaries of genetic difference and skin chemistry now allow you, as the ad breathily encourages, to “Go beyond accessory. Express uniqueness. Swallowable perfume: a new cycle of evolution.” Only five years after the Lululemon sweatable perfume hoax debuted, it has already become reality.