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Goal Directed Design Process

Alan Cooper and the Goal Directed Design Process The heart of the problem, he concludes, is that the people responsible for developing software products don’t know precisely what constitutes a good product. It follows that they also do not know what processes lead to a good product. In short, they are operating by trial and error, with outcomes like customer satisfaction achieved by little more than blind luck. By Hugh Dubberly, first published AIGA GAIN Journal, 2001
posted by infini on Dec 13, 2012 - 28 comments

 

100% Cows Milk

The two year long saga of how McDonalds engineered the perfect cottage cheese filet for the McSpicy Paneer burger. McD has a turbulent history in India where its processes, practices and products, successfully developed over decades, have been turned upside down and redesigned, often from scratch. [more inside]
posted by infini on Jun 12, 2011 - 116 comments

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