Naked Juice: Journal of a Tangerine Girl is the latest personal site to receive a cease-and-desist, after Chiquita Brands, owners of nakedjuice.com and the brand name Naked Juice, say there's potential confusion between this artist's web journal and their juice company. This is despite the fact that the journal is hosted on Jessi's own tangerinegirl.com, a site that obviously has nothing to do with fruit juice, naked or otherwise.

Interestingly, though they've apparently claimed in a letter to Jessi that they own the trademark Naked Juice, only the word Naked is trademarked according to their legal page.

Contact Naked Juice/Chiquita here.
posted by Georgina on May 17, 2000 - 16 comments