"At Stanford University two sales representatives from Nike were watching the athletics team practise. Part of their job was to gather feedback from the company's sponsored runners about which shoes they preferred. Unfortunately, it was proving difficult that day as the runners all seemed to prefer... nothing" - from Christopher McDougall's forthcoming book "Born to Run" which looks at the story the growth of the $20 billion running shoe industry. Starting form Bill Bowerman's Cortez in 1972 onwards runners have seen a steady flow of innovations to improve performance and reduce injury rates. Only it would appear they may not work. By way of contrast the book includes coverage of the Mexican Tarahumara tribe who run ultramarathons with shoes made from car tyres on their feet.
posted by rongorongo on Apr 20, 2009 - 38 comments