MetaFilter posts tagged with television and advertising

Pepsi Review

Rhaomi — Mon, 23 Nov 2009 14:38:23 -0800

The 27 Best (Non-Super Bowl) Commercials of the 2000s: Balls [Bravia] - Birthday [Got Milk?] - Bubble Boy [Volkswagen] - Bus Station [Starburst] - Carousel [Phillips] - Cog [Honda] - Dangerously Low [Levi's] - Diorama [Halo 3] - Evolution [Dove] - Freestyle [Nike] - Gorilla [Cadbury] - Grrr [Honda] - Hello Tomorrow [Adidas] - Lamp [IKEA] - Like [Volkswagen] - Mountain [Playstation] - Noitulove [Guinness] - Odyssey [Levi's] - Rabbit [Comcast] - Sheet Metal [Saturn] - Stork [Monster] - Swear Jar [Bud Light] - Tag [Nike] - Tea Partay [Smirnoff] - Touch [Skittles] - Wedding Toast [Budweiser] - Yes We Can [Dipdive]. Part of Adweek's "Best of the 2000s" competition, which also includes rundowns of the 22 Best Super Bowl Spots and the 15 Best Print Campaigns of the last decade, among many other voting categories.

More Madness

mattdidthat — Tue, 15 Sep 2009 15:03:36 -0800

The Footnotes of Mad Men explores and discusses the historic events, themes, and cultural mores of the show.

Advertising in the public interest

Rhaomi — Fri, 11 Sep 2009 09:54:54 -0800

"What if America wasn't America?" That was the question posed by a series of ads broadcast in the wake of the September 11th attacks, ads which depicted a dystopian America bereft of liberty: Library - Diner - Church. Together with more positive ads like Remember Freedom and I Am an American, they encouraged frightened viewers to cherish their freedoms and defend against division and prejudice in the face of terrorism (seven years previously). The campaign was the work of the Ad Council, a non-profit agency that employs the creative muscle of volunteer advertisers to raise awareness for social issues of national importance. Founded during WWII as the War Advertising Council, the organization has been behind some of the most memorable public service campaigns in American history, including Rosie the Riveter, Smokey the Bear, McGruff the Crime Dog, and the Crash Test Dummies. And the Council is still at it today, producing striking, funny, and above all effective PSAs on everything from student invention to global warming to arts education to community service.

Additional resources: A-to-Z index of Ad Council campaigns - Campaigns organized by category - Award-winning campaigns - PSA Central: A free download directory of TV, radio, and print PSAs (registration req'd) - An exhaustive history of the Ad Council [46-page PDF] - YouTube channel - Vimeo channel - Twitter feed

Persuasion: Why men in ads are dumb, goofy or completely inept

five fresh fish — Fri, 07 Aug 2009 09:47:44 -0800

Persuasion: Why men in ads are dumb, goofy or completely inept. Several YT commercials and a thoughtful essay.

Pillocks

Artw — Mon, 18 May 2009 09:57:31 -0800

"The BNP represents Britain's workers? They don't even represent basic British craftsmanship" - a response to the recent political broadcast by the UKs far right extremists the BNP, who are currently trying to exploit expenses scandals hiting the larger parties. Weirdly despite demanding British jobs for British workers their advertising uses American models.

Muppets' Exclusive La Choy Fire Breathing Dragon

Frasermoo — Thu, 19 Mar 2009 15:40:00 -0800

Muppets' Exclusive La Choy Fire Breathing Dragon! While on the road to success, Jim Henson's creations were used in the advertising world. The La Choy pitch is a great insight into the workshop's early genius. Further commercials aplenty. See Rowlf sell IBM! *credit to YT uploader batman1971 *

The Visual Telling of Stories

carsonb — Wed, 18 Feb 2009 10:53:36 -0800

The Visual Telling of Stories
A lyrical encyclopedia of visual propositions;
a visually orientated taxonomy of the ways in which pictures are used to tell stories. And we, spectators always, everywhere Looking at, never out of, everything ! It fills us. We arrange it. It decays. We rearrange it, and decay ourselves. Rainer Maria Rilke, Duino Elegies, the eighth elegy, 1922

Bomb, Blitz, Fumble, or Pass - Super Bowl Ads Go Long

taz — Thu, 29 Jan 2009 10:11:35 -0800

It's time to get ready for the Super Bowl... Ads! Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when Winston, Salem, Camel, Tareyton, Pall Mall, and Silva Thins smoked up the Bowl *cough-cough*, all the way to 2008, when the best-liked ad was Bud's dalmation inspiration (how do we know it was best liked? SCIENCE!). Some highlights of the collection include: 1969 - Shall we take bets on the least expensively produced Super Bowl ad ever? I'll put my money on Gillette's Techmatic razor ad, but it's also cute and clever, and a great example of vintage animation of the period. 1973 - In what was probably the first Super Bowl "superstar" ad, "Broadway" Joe Namath is so excited because he's "gonna get creamed" by Farrah Fawcett. This is a landmark ad, and the only pre-'90s entry to appear on MSNBC's list of Sleaziest Super Bowl Ads of all time. 1980 - Scary-scary Mean Joe Green melted hearts with his "Hey Kid" Coca Cola ad, which weighs in at #1 on Gawker's list of most memorable Super Bowl ads, though ESPN claims it never debuted during a Super Bowl (see bottom note). This ad was such a winner that Coca Cola hopes to recreate the magic this year with a remake, featuring Coke Zero and Pittsburgh Steeler Troy Polamalu. 1984 - Apple's 1984 ad is certainly one of the most famous Super Bowl ads ever - and also one of the most expensive advertisements in television history, with with a budget of $900,000. It clocks in at #1 on a bevy of lists of best Super Bowl ads. 1994 - With his Wavy Lays ad poor Dan Quayle proved no more exciting in marketing than he was in politics, showing up on this list of television's most forgettable Super Bowl ads. zzzzzzzz. 1999 - A former Miss USA heats up the game with Ali Landry's 1999 Doritos ad, voted by Spike as number one in its list of Sexiest Super Bowl ads. This year also featured the offensive Kenyan Runner ad, called "the ad from hell" by Salon, and voted by Adland as number one on their list of the worst Super Bowl ads ever. 2007 - CGI wins the day with Coca Cola's Happiness Factory ad, chosen by DVICE as number one in its top 10 list of Super Bowl commercials featuring technology. 2008 - While now-President Barack Obama's regional campaign ad made history, Audi's Godfather ad got a heads-up on a lot of lists as #1 for the year, and Tide cleaned up with a (previously) Cannes award-winning spot. So... with the economic situation looking fairly desperate, can we expect 2009 Super Bowl ads to be fewer and less dazzling? Well... apparently, no? BloggingStocks says 2009 Bowl ad sales are strong (or are they?), and MSNBC reports that at $3 million, Super Bowl ad time is ... cheap? Either way, the Wall Street Journal advises Super Bowl ad-watching as stock strategy, and all we know for sure is that we won't be seeing PETA's Vegetarians Have Better Sex ad.

Product Placement Banned in U.K.

jeremy b — Fri, 13 Jun 2008 10:26:32 -0800

Product Placement Banned in U.K. Minister says it 'contaminates programs'.

Taking aim at ESPN

mediareport — Mon, 17 Mar 2008 21:46:36 -0800

Sports Business Journal has a detailed look behind the buzz over "The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings," a sharply critical PowerPoint presentation making the rounds of sports league offices and advertising buyers in recent months. A good read for folks interested in the business of sports, decreasing TV ratings for many leagues, the blurriness of the ad/news line and the difficulty of measuring eyeballs across media. [via Romenesko]

A Motherlode of Ancient TV

hexatron — Mon, 24 Dec 2007 20:31:19 -0800

A motherlode of ancient TV has been found at a web address near you! Journey now to the dim, poorly produced, and poorly preserved, but somehow incredibly sweet primitive ancestors of today's tv travesties. See Captain Video hawk his amazing ring. Or gape as Foodini and Pinhead perform acts impossible for mere flesh-and-blood creatures. And these are not 10-second clips--they're whole shows.
And ads.
And Variety (that means a bunch of unrelated entertaining music, dance, or comedy segments, each a few minutes long)--in English, not Spanish like nowadays (cf Sabado_Gigante) And lots of Rootie Kazootie, who was doing interactive video in the Eisenhower era! And more (though I haven't made it out of the kid shows yet.) And Kukla Fran and Ollie. And even a Howdy Doody Christmas!

Selling the Mertzes

Artifice_Eternity — Mon, 10 Oct 2005 09:54:19 -0800

Fred and Ethel resurrected as corporate shills "Through the magic of Hollywood, famously tightfisted Fred (William Frawley) and his irascible wife, Ethel (Vivian Vance), are brought back to life in a series of entertaining vignettes," California-based PacifiCare said in a release about its new television advertising campaign. Using body doubles, voice impersonators and computer-generated imagery, the national TV ads that will premiere in mid October will enable the two long-dead actors to "speak" once more. And, oddly enough, they'll be talking about PacifiCare's new drug plan.

Let me fix you some of this new MoCocoa drink...

gsb — Fri, 30 Sep 2005 04:02:57 -0800

Branded Entertainment. Where the insinuation of products in to entertainment reaches new levels of taste and decency. Flashbacks to 'The Truman Show' are symptomatic of this phenomena. The cause, as judged by market research, is the misuse and abuse of DVR players to block advertising messages. However, there could be a new artform in this; some consumers would like to see a new kind of advertising to augment Brand and Myths [more inside].

Daisy Duke Needs A Blogger!

nwduffer — Fri, 04 Mar 2005 23:03:38 -0800

Daisy Duke Needs A Blogger! Yeeee-Hah. Put your pedal to the metal to see how fast you can apply for the ultimate dream job: getting paid $100,000 to watch the high-flying, stump-yanking muscle of the #1 rated car in TV and film history - The General Lee '69 Dodge Charger on THE DUKES OF HAZZARD! Watch the Dukes of Hazzard every night and blog about it, and you could be a 6 figure blogger!

The Chopper Show

Fantt — Mon, 24 Jan 2005 07:41:34 -0800

The Chopper Show commercials are awesome! They're 30 minute (or longer) commercials for a dealership in Las Vegas. They're obnoxious, over the top, and mesmerizingly amusing. It boggles my mind that there are people who purchase cars based on these commercials, but I can understand why The Chopper is so popular in Las Vegas. If you can't speak spanish, I recommend El Chopper en Espanol - it's even funnier if you can't understand the sales pitch.

RNC moves to stop Bush In 30 Seconds Ad Campaign

jasenlee — Mon, 08 Mar 2004 22:34:18 -0800

The Republican National Committee is warning television stations across the country not to run ads from the MoveOn.org Voter Fund that criticize President Bush, charging that the left-leaning political group is paying for them with money raised in violation of the new campaign-finance law.

Fuck Everything, we're going to five blades

drezdn — Mon, 23 Feb 2004 13:51:19 -0800

Miss the Cola Wars? Now introducing the razor wars. One from Gillette has three blades, and two strips and a 77% awareness without an ad campaign- and is available for free. The other has four blades and is eating market share but the idea may have been borrowed from the competitor. Maybe gillette's solution should be five blades?

You will NOT criticize the Great Leader!

dejah420 — Fri, 16 Jan 2004 13:19:22 -0800

Viacom's CBS today rejected a request from liberal group MoveOn to air a 30-second anti-President Bush ad, saying the spot violated the network's policy against running issue advocacy advertising. This, despite running anti-drug and anti-smoking ads. So, is it only issues about which they disagree?

The Open Video Project

taz — Sun, 12 Oct 2003 12:11:57 -0800

The Open Video Project offers nearly 2,000 videos from various sources and collections, including such gems as 34 reels from the 1930s and 40s in the Digital Himalaya Project, a series of classic television commercials, and, from the Library of Congress, some shorts from the early 1900s, including the popular 2 a.m. in the Subway and A Ballroom Tragedy ("Vaudeville" is a good search term for finding more like this). Also, especially for MeFi, Johnny Learns His Manners.

TiVo to Sell User Viewing Data

stevis — Mon, 02 Jun 2003 15:22:09 -0800

TiVo to Sell User Viewing Data TiVo executives said they will be gathering information only in aggregate, such as by ZIP code and that the habits of individual users will remain anonymous. However, not everyone agrees that TiVo can't/isn't tracking individual viewing habits. And now advertisers will be able to see exactly how many commercials we're all zipping past.

Nobody actually believes those TV ads, right?

MarkO — Tue, 22 Apr 2003 23:18:18 -0800

Starting with Super Bowl 2002 , the ONDCP launched a media campain linking drugs to terror, pregnancy, shooting your friend with your dad's gun, and running over a girl on her bike (Cost to taxpayer: $3.4 million). Soon after, the ads were refuted and parodied. Now the ONDCP says they'll end the ads in June, but not before they make some token Earth Day link and a weak argument against legalization.

Sprite is Good Food

mcsweetie — Sat, 18 Jan 2003 18:42:16 -0800

Sprite Is Good Food "We have obtained a rare Sprite commercial rejected by the big wigs at the Coca-Cola Company. I believe it captures just what the Sprite consumer wants to see, epecially in the targeted demographic of 5-80 year olds...it's just too bad we had to delete the scenes with the hyenas on the salad bar." Well, it certainly made me thirsty. (Requires RealPlayer!)

I'd like to report some suspicious behaviour

chrisgregory — Mon, 13 Jan 2003 03:20:13 -0800

I'd like to report some suspicious behaviour ...a series of recent television commercials running on Australian TV promoting a toll free phone number to call if the viewer happens to see anything suspicious. Suspicious, you say? Don't be alarmed, it's all part of the Let's Look Out For Australia Campaign, whose motto is: 'Be alert, but not alarmed'. Then it says: 'Australians are friendly, decent, democratic people, and we're going to stay that way.' I feel alarmed, but not for the same reason. I'm alarmed that everything I once valued about my country, a humane welfare system that provided free healthcare and free education (including free university study) and an admirable and enlightened approach to multiculturalism, have been substantially compromised over the past decade. I feel so betrayed that I can no longer say with confidence that I love my country. Things have reached the point where I want to move somewhere else: anyone have any suggestions?

scudder — Thu, 17 Oct 2002 08:21:44 -0800

Space Needle Missing from the Seattle Skyline? (subscription) The rumor is someone bought the Space Needle in Seattle and moved it to their house. No! It was an ad for the lottery. Do TV channels need to make it clearer that something is an ad, or do people need to be more careful watching TV?

dg — Mon, 14 Oct 2002 17:06:12 -0800

Can biaised TV coverage of motorsports events be bought? The Aussport Post says it can. According to the linked article, Ford Australia signed a deal with Network 10, which has exclusive rights to telecast the V8 Supercars series, ensuring that other car manufacturers would be unable to advertise during telecasts of the series, in addition to guarantees of a certain amount of coverage of their cars during the series. Ironically, the car that lead the first 30 laps of the biggest race of the year, the Bathurst 1000, did not carry any Ford signage.