— best known for their work on... well not much
really — recently had the opportunity to bid on the interactive account for Subway
Restaurants. Their idea was to create a pitch video (embedded youtube)
showing them brainstorming for ideas for the pitch video. They posted it online hoping to make it go viral, but the only viral thing about it really was that it used the word viral
in it as many times as possible and tried to show how hip
— best known for sponsoring matches of Photoshop Tennis
... although the archives of past matches are currently down... they spawned legions of copycats
, — decided to post their own Unsolicited Response video (embedded quicktime)
which in turn is much funnier than the original.
So what makes a lame attempt at viral video
actually GO viral
? With so much discussion on advertising forums
saying it isn't, all the attention it has been getting is ensuring that it is.
posted by skrike
on Aug 3, 2006 -
The Old Man vs. The Comeback Kid.
On Wednesday evening at 7pm EST Andre Agassi
will face James Blake
in the US Open Quarterfinals. At 35, this will be Agassi's 20th appearance at the US Open. Although he's been persistently dodging
plans for retirement this may possibly be the last time Agassi graces Arthur Ashe
court. James Blake's story is different. At 25, he's spent the past year and a half recovering
from a neck fracture, the death of his father and an illness in which he temporarily lost feeling in his face and suffered from blurry vision. He will also be the first black man to reach the quarterfinals in the US open in 23 years. Will this match-up be a passing of the torch to a younger generation of US men's tennis players or will experience prevail over youth? Regardless, this may be one of the most anticipated matches at the US Open since Agassi faced Pete Sampras in the 2002 final
posted by quadog
on Sep 6, 2005 -
Happy 18th Birthday Maria Sharapova!
A music video by ESPN's Bristol Bob and the Page 2
Crue, made in honor of Maria Sharapova's 18th birthday. Make sure you crank the volume knob up to 11, because now you, too, can sing along to the tune of The Knack's "My Sharona."
posted by MmmKlunk
on Apr 20, 2005 -
The New European Football Champion Will Be Greece Or Portugal:
Sunday's Euro 2004 match is the first final ever between two national teams who've never made a final before, after dispatching the biggest, richest European powers like England, Germany, Spain, Italy and France. Meanwhile, Maria Sharapova
, a 17-year old Russian from Siberia has won Wimbledon
, defeating the mighty Serena Williams. Perhaps size and money, despite the multi-million contracts, still aren't everything in sport. Or does it depend on the sport? [More inside.
posted by MiguelCardoso
on Jul 3, 2004 -
If you are a prominent sports organization suffering under budget cuts and dwindling crowds, not to mention if some of your main players are threatening to form a breakaway group
, what could possibly be your next move? How about alienating your fans?
That's exactly what the Association of Tennis Professionals (ATP)
, the governing body of men's professional tennis, did. More inside . . .
posted by somethingotherthan
on Mar 9, 2003 -
Okay, so the tabloids take the eroticization
of female tennis players to the extreme, including The Mirror, which has paid
Barbara "Babsi" Schett 50,000 pounds to promote her as the next Anna Kournikova. Last fall we talked
about women sports players being on beauty, not talent
; while the beauty judging goes on, they forget to even mention player records
. There's Babsi
, Anna, Jelena Dokic
, and the supposedly beautiful Krasnoroutskaya who says
of Kournikova what everyone keeps saying about good-looking female players in general: "She makes the beauty of tennis. She started it. Now tennis is very popular. People come to watch her. That helps everybody."
posted by Mo Nickels
on Jul 6, 2001 -