A lot of old advertising, like the copy here, reads like literate AOL kids. They spell and capitalize and punctuate, but they're still hype machines stuck on exclamation marks and shouting and… boldface and underlines. Today, the fashion is for much shorter ad copy. If sound came along today, we'd come up with a catchphrase and call it a day. "Hear the difference." In 1929, if you didn’t have at least five catchphrases, some capitalized buzzwords, and several exclamation marks, you just weren't with it. [more inside]
posted by The Winsome Parker Lewis
on Aug 20, 2010 -
6 comments
Julia Solis, who brought us
Dark Passage (
previously), is still exploring derelict sites, both
subterranean and in urban decay. Her most recent project is
Abandoned Theaters, a look at grand old movie palaces, school auditoriums, and theaters that have become, shall we say, retired. Julia still keeps a photoblog that she calls
Dark Passage Travelogue, and partnering with
Suzy Poling, she chronicles the decrepitude of hospitals long abandoned in
Fantastic Degradation.
posted by netbros
on Jul 2, 2009 -
10 comments
