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"If you eat italian food in your mind you might go to Italy. So when cats eat cat food, where do they go in their minds?"

Making of Friskies "Adventureland": The creative types behind the insane commercial explain themselves and the six month odyssey that led to the commercial's creation (kitty green screen! turkey dance choreography!). If you haven't seen it yet, The Awl liveblogs the ad. Slate chimes in too, with some quotes from execs explaining what the hell is going on.
posted by The Devil Tesla on Apr 30, 2010 - 107 comments

The Super Easy Way To Cook For Morons

The Awl wants you to stop being a wuss and bake a pie crust. See also How To Barbecue A Turkey–The Super Easy Way For Morons and Fundamentalist Macaroni and Cheese. Or you can just cook a fucking steak.
posted by The Devil Tesla on Nov 20, 2009 - 63 comments