Disney Junior's Doc McStuffins is an animated children's show about 6-year-old Dottie McStuffins, who wants to be a doctor like her mother, and pretends to be a doctor to her toys. Doc McStuffins has done well as a TV show, but it's as a doll that Doc's success has been stratospheric, with over $500 million in sales last year. “'When little white girls embrace Doc McStuffins, for them Doc McStuffins is a girl, and Doc McStuffins is powerful,' Dr. [Margaret Beale] Spencer said. 'For a little black girl, it may be all of those things, but also that she’s black.'”
Frustrated with the modern toy market's focus on female characters with uncomfortable costumes, uninspiring back stories, and unrealistic body proportions -- "most are created for the adult male collector, decidedly more Hooters than heroine" -- Wellesley alumnae Julie Kerwin and Dawn Nadeau joined forces with the legendary creative team at EleventyPlex to crowdfund a new line of fierce, Joan of Arc-inspired action figures, designed to encourage girls to embrace their inner strengths and imagine themselves as self-made superheroes: I Am Elemental. [more inside]
What was in YOUR childhood toybox? Mr. Potato Head? Colorforms? Viewmaster? Magic 8 Ball? Weebles? G.I. Joe? Betsy Wetsy? Polly Pocket? No matter what generation you're from, The Vintage Toy Encyclopedia and The Big Red Toybox have facts and history on (almost) all of your playthings.