"Advertising is not well.
Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement
emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement
clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising
—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil
that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale
about the business models that sustain the Internet." [more inside]
posted by Rhaomi
on Jun 3, 2014 -
Email Links Top Christie Aide to GW Bridge Scandal
The week of September 9, 2013, traffic was bad on the approach to the George Washington Bridge -- the busiest bridge in the world. Cars were backed up into the streets of Fort Lee, NJ
, gridlocking the entire city on the first week of school.
The reason? Two tollboths leading to the GWB were closed by the Port Authority of NY and NY. The PA claimed it was for a traffic study, except that the head of the Port Authority, Pat Foye, appointed by New York Governor Cuomo, was not told about the closure, and neither was anyone else
. [more inside]
posted by 1970s Antihero
on Jan 8, 2014 -
You know how it feels when you're trying to cross the street and a driver comes through the intersection as if you’re not even there? Like he’s muscling through with that big box of metal as if to say, “Hey, get out of my way, you little flesh-and-blood weakling!”
posted by Etrigan
on Mar 1, 2013 -
Wouldn’t you just love to have a superhero sweep down, stand up to the jerk behind the wheel, and block the car so you could cross safely?
Enter Peatónito, the masked Mexican defender of pedestrians!
"Where I come from, a little patience at the crosswalk usually rewards me with a stoplight-induced pause in traffic, but here things are different. One had to simply cross, stride forward into the asphalt gauntlet with no fear, just faith that two intersecting streams of traffic, both vehicular and pedestrian, would reconcile themselves. And they always did." Photographer Rob Whitworth
stitches together 10,000 images to bring you a very kinetic time-lapse video of "Traffic in Frenetic HCMC, Vietnam."
posted by bayani
on Jan 6, 2012 -
The BBC has put up a page
presenting statistics dealing with deaths on British roads between 1999 and 2010. A slightly older page presenting mostly the same statistics (up to 2008) can be visited here
; this earlier version was published in conjunction with several other articles, including one
looking in-depth at a single crash and its aftermath in Stevenage in 2007.
posted by Dim Siawns
on Dec 28, 2011 -
The Stop Sign Wasn’t Always Red. Yellow signs
were used before there was a way produce a reflective material in red that would last.
We have the Mississippi Valley Association of State Highway Departments to thank for the stop sign’s iconic shape. In 1923, the association developed an influential set of recommendations about street-sign shapes whose impact is still felt today. The recommendations were based on a simple, albeit not exactly intuitive, idea: the more sides a sign has, the higher the danger level it invokes. [more inside]
posted by Obscure Reference
on Dec 13, 2011 -
Air traffic in
much of northern Europe
halted – due to ash from a volcanic eruption under the Eyjafjallajokull glacier
in Iceland. The volcano under the glacier erupted for the first time in 200 years last month and whilst Iceland is renowned for its volcanic and geologic activity the sheer ferocity of the latest eruption (thought to be 20 times more powerful than the initial eruption on the 20th March) and prevailing wind conditions have culminated in the current traffic chaos
shows the current impact on the skies. Whilst the particles will disperse at high altitude and pose no threat to those on the ground, the volcanic ash
is very dangerous
to aircraft . Not only is there the problem of it clouding pilot vision but the ash can cause engine malfunction and damage the delicate airframe skin. One silver lining in all this is the anticipated glorious red sunset that should follow.
posted by numberstation
on Apr 15, 2010 -
is a city fly attempt. We are born to move, this makes us alive. The transport is not only a transport, it has to be an experience! (via)
posted by mrgrimm
on Jan 13, 2010 -
builds lasers that shoot out from your bike onto the road, displaying a bike lane wherever you ride. Written about here
posted by erikvan
on Jun 24, 2009 -