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In 1991, Ice Cube was a force of nature. The idea that he could someday star in Are We There Yet? was inconceivable. Still, commercialism wasn't foreign to him. He shilled St. Ides malt liquor as furiously as he called out the police.

St. Ides, manufactured by Pabst Brewing Company, targeted young black people. They built an advertising strategy around rappers and hired DJ Pooh to produce beats and commercials. Rappers responded with zeal. [more inside]
posted by ignignokt on Dec 2, 2011 - 83 comments

Man confesses to Tupac Shakur robbery and shooting Dexter Isaac, now serving a life sentence for murder, told AllHipHop.com that he robbed Shakur outside the Quad Studio in Manhattan in November 1994 on the orders of hip hop management mogul James "Jimmy Henchman" Rosemond. [more inside]
posted by Uther Bentrazor on Jun 15, 2011 - 23 comments

Over the weekend, PBS' website was hacked by a group calling itself "The Lulz Boat", or "LulzSec". The PBS site displayed a story claiming that rapper Tupac Shakur was alive and well in New Zealand. (He's not). The hack was apparently over the Frontline program that aired last week, 'Wikisecrets', which Julian Assange called "hostile". This follows a separate, unrelated breach at Lockheed Martin, also publicized over the weekend. (Previously)
posted by IvoShandor on May 30, 2011 - 62 comments

Tony & Tupac [more inside]
posted by Rubbstone on Aug 4, 2009 - 3 comments

Then again, maybe Puff Daddy wasn't involved in the shooting of Tupac.
It looks like the L.A. Times' March 17th story drew upon forged FBI reports created with a prison typewriter by James Sabatino. The Times is now conducting an internal review. [more inside]
posted by mecran01 on Mar 26, 2008 - 33 comments

Tupac & Barney the Dinosaur: a Video Mashup.
posted by XQUZYPHYR on Nov 23, 2005 - 21 comments

First there was L. L. Cool J vs. Kool Moe Dee and the Bridge Wars. Then came Biggie and Tupac with the west coast, east coast rivalry. Now rap battles have transcended mediums, I give you Ludacris vs. Bill O'Reilly. Word.
posted by Dr_Octavius on Sep 27, 2002 - 49 comments

Who Killed Tupac Shakur? More importantly, does the L.A. Times run the risk of re-igniting an east-coast/west-coast rap "war" by implicating a certain notorious indivdual in a feud that was virtually nonexistent until the media hyped it up the first time around?
posted by aflores on Sep 6, 2002 - 34 comments

Congress members urge hip-hop industry to self-regulate. I'm glad that when I was reading this headline, I wasn't drinking. I imagined Coca-cola all over my screen. I thought to myself: 'hip-hoppers are doing a good enough job regulating themselves, look at Biggie, Tupac, Freaky Tah, et al.' And Rep. Earl Hilliard, D-Ala., suggested a ratings system similar to the movie industry's. Oh yeah, we all know how well they work.
posted by youthbc1 on Jun 14, 2001 - 7 comments