"What if America wasn't America?" That was the question posed by a series of ads broadcast in the wake of the September 11th attacks, ads which depicted a dystopian America bereft of liberty: Library
. Together with more positive ads like Remember Freedom
and I Am an American
, they encouraged frightened viewers to cherish their freedoms and defend against division and prejudice in the face of terrorism (seven years previously
). The campaign was the work of the Ad Council
, a non-profit agency that employs the creative muscle of volunteer advertisers to raise awareness for social issues of national importance. Founded during WWII as the War Advertising Council, the organization has been behind some of the most memorable public service campaigns in American history
, including Rosie the Riveter
, Smokey the Bear
, McGruff the Crime Dog
, and the Crash Test Dummies
. And the Council is still at it today, producing striking, funny, and above all effective
PSAs on everything from student invention
to global warming
to arts education
to community service
Additional resources: A-to-Z index of Ad Council campaigns
- Campaigns organized by category
- Award-winning campaigns
- PSA Central
: A free download directory of TV, radio, and print PSAs (registration req'd)
- An exhaustive history of the Ad Council [46-page PDF]
- YouTube channel
- Vimeo channel
- Twitter feed
posted by Rhaomi
on Sep 11, 2009 -
Brand virus leaps to another level. Law & Order
episodes on TNT next month will have ads digitally inserted.
Which reminds me--I was thinking about a device that would remove
objects (say, Bruce Willis) from any channel I pick. . .I say we
should get paid for watching ads customized to our specifications. (via Q
posted by aflakete
on May 27, 2001 -
I approached this review
expecting it to be of the "major media providers are the problem, not the solution" sort, but discovered something somewhat different: "It’s not that the medium of the modern political campaign–television advertising–failed to do justice to men of substance, but that men of substance failed to adapt to television advertising..."
posted by dcehr
on Aug 7, 2000 -
CBS said NO!
Reebok said yes.
If you have watched survivor, many of you may have noticed the ads for Reebok that push the limits of your imagination... somewhat. Now, watch the ad that CBS won't air. But Reebok has kindly put up on their website.
Is this a new low for TV? Or just another barrier being breached?
posted by da5id
on Aug 7, 2000 -
Adventures in Consumer Stalking: Interactive TV
"Broadcasters and advertisers, meanwhile, have long been eager to fire up interactive services, because they can know more about who is watching (and doing) what, and what consumers are buying. Targeted advertising with better response rates has long been a goal in the television industry."
posted by jenett
on Feb 13, 2000 -
Nike this weekend
will unveil a new 50-second commercial. The first 30 seconds will appear in a TV commercial before Saturday's Dolphins-Jaguars game. The second 20 seconds will be available at the Web site. The ad was created by Wieden & Kennedy of Portland.
posted by luke
on Jan 12, 2000 -