We went into the Doubleday bookshop
at Fifth Avenue and Fifty Second
Street the other day, intending,
in our innocence, to buy a book, and
found all the clerks busy selling Silly
Putty, a gooey, pinkish, repellent-looking
commodity that comes in plastic
containers the size and shape of eggs.
How an item
in the August 26th, 1950 New Yorker
's Talk of the Town column turned a marketing consultant into a millionare by Christmas. [more inside]
posted by Toekneesan
on Dec 22, 2011 -
The solemn, the dignified, the high-profile marketing.
On September 11th, the national anthem will be sung on the steps of the Lincoln Memorial. By the recent winner of Fox's American Idol
. Days before the release of her new album. Two weeks before the winner's next, though obviously equally significant, "American Idol in Las Vegas
You will also note that this was reported before last night's finale. Meaning, this important symbolic event was arranged without even knowing who the winner was. In other words, Kelly Clarkson is not signing the National Anthem on September 11. "The Winner of Fox's American Idol
posted by XQUZYPHYR
on Sep 5, 2002 -
Victoria's Secret is going prime-time.
On Nov. 15, Victoria's Secret will be putting on a fashion show on ABC smack dab in the middle of prime time. According to the Wall Street Journal, "in a move that further blurs the line searating entertainment and advertising, the program's high-profile models also will make guest appearances on at least two of the network's shows during the week of the broadcast
" -- "Spin City" will go backstage, and the models will play "Who Wants to be a Millionaire."
posted by me3dia
on Nov 7, 2001 -
Adventures in Consumer Stalking: Interactive TV
"Broadcasters and advertisers, meanwhile, have long been eager to fire up interactive services, because they can know more about who is watching (and doing) what, and what consumers are buying. Targeted advertising with better response rates has long been a goal in the television industry."
posted by jenett
on Feb 13, 2000 -
Nike this weekend
will unveil a new 50-second commercial. The first 30 seconds will appear in a TV commercial before Saturday's Dolphins-Jaguars game. The second 20 seconds will be available at the Web site. The ad was created by Wieden & Kennedy of Portland.
posted by luke
on Jan 12, 2000 -