Ubisoft started it with four Space Invaders characters. The trend grew within Ubisoft and then to a couple (Youtube link) nearby offices. It has since spread (Google Translate link, original here). [more inside]
posted by jet_silver on Aug 1, 2011 - 11 comments

This is why we can't have nice things/people. Jade Raymond is a producer for Ubisoft's new video game Assassin's Creed. Being an attractive woman, Ubisoft decided to capitalize on this fact, leading to sad and pathetic video game coverage of said woman. Then the comic hit. [more inside]
posted by zabuni on Nov 19, 2007 - 364 comments

The Frag Dolls "represent the ladies in gaming with the taste and talent for beating you at your own games. So, for all you guys who think the only gals in gaming are the leather-clad, pixilated beauties on your screens, think again. We're real, and we've got the skills to teach you a few tricks of our own." They're also sponsored by UbiSoft. Dismantling stereotypes or reinforcing them? (via Annalee Newitz, and a nice counterpart to this thread)
posted by mrgrimm on Nov 18, 2004 - 52 comments