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Two articles about successful clothes retailers -
Uniqlo and
Abercrombie & Fitch - that are both full of interesting tidbits ("Uniqlo is a company that prescribes, records, and analyzes every activity undertaken by every employee, from folding technique to the way advisers return charge cards to customers. Japanese style, with two hands and full eye contact").
In addition, the two articles have a lot to say about branding and what companies place importance on - with A&F coming across as a typical fashion retailer, aggressively selling and marketing a very specific look, and Uniqlo seeming to be doing something quite different and contrary to received wisdom.
[more inside]
posted by Sifter
on May 15, 2010 -
44 comments
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