Each week, the ᴄᴏɴᴛᴇɴᴛ industry observes a sacred ritual: Together, but not quite in sync, dozens of websites embed and then post the longest segment from John Oliver's HBO show, Last Week Tonight. That John Oliver's weekly video(s) will go viral is, at this time, a given. Whether or not the posts that embed those videos will go viral is another matter altogether. Each time around there are winners, losers, and mere participants. Here's what happened this week: "The John Oliver Video Sweepstakes" [more inside]
If you're one of the 9 million or so inhabitants of Planet Earth who watched this video last week and laughed out loud at the spectacle of a girl whose sexy "twerking" home video turns into an epic fiery disaster, then the joke's on you, courtesy of now undisputed prank-champion Jimmy Kimmel.
BUYRAL (2:30 promotional video) is a new service that makes brands go viral, by the sale of bulk clicking on videos. Just another straight-faced tongue-in-cheek idea from Totonto's john st. advertising, who were previously seen on MeFi with Catvertising (and, yes, they have made some cat ads).
Benny and Rafi Fine are video producers filming how kids react to Rebecca Black, Charlie Sheen, Numa Numa Kid, Keyboard Cat, Nyan Cat, and other viral videos.
13,500 people singing Hey Jude in London's Trafalgar Square. Thanks T-Mobile! (previously)