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The S-T period to the I-D-E to the S!

In 1991, Ice Cube was a force of nature. The idea that he could someday star in Are We There Yet? was inconceivable. Still, commercialism wasn't foreign to him. He shilled St. Ides malt liquor as furiously as he called out the police.
St. Ides, manufactured by Pabst Brewing Company, targeted young black people. They built an advertising strategy around rappers and hired DJ Pooh to produce beats and commercials. Rappers responded with zeal. [more inside]
posted by ignignokt on Dec 2, 2011 - 83 comments

 

"Warren G, what are you doing here?!"

"Warren G, what are you doing here?!"... "What does it look like I'm doing?!" ... Legendary recording artist, Warren G, offers a little help to a man struggling to satisfy his woman. "Are you my waiter?" ... "Nah, I'm the Regulator." (MLYT) (via)
posted by mrgrimm on Jul 13, 2011 - 15 comments

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