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Peak Advertising and the Future of the Web

"Advertising is not well. Though companies supported by advertising still dominate the landscape and capture the popular imagination, cracks are beginning to show in the very financial foundations of the web. Despite the best efforts of an industry, advertising is becoming less and less effective online. The once reliable fuel that powered a generation of innovations on the web is slowly, but perceptibly beginning to falter. Consider the long-term trend: when the first banner advertisement emerged online in 1994, it reported a (now) staggering clickthrough rate of 78%. By 2011, the average Facebook advertisement clickthrough rate sat dramatically lower at 0.05%. Even if only a rough proxy, something underlies such a dramatic change in the ability for an advertisement to pique the interest of users online. What underlies this decline, and what does it mean for the Internet at large? This short [PDF] paper puts forth the argument for peak advertising—the argument that an overall slowing in online advertising will eventually force a significant (and potentially painful) shift in the structure of business online. Like the theory of Peak Oil that it references, the goal is not to look to the immediate upcoming quarter, but to think on the decade-long scale about the business models that sustain the Internet." [more inside]
posted by Rhaomi on Jun 3, 2014 - 173 comments

Internet Ecosystem

How the Internet Ecosystem Works. [Via]
posted by homunculus on Aug 11, 2013 - 11 comments

Something there is that doesn't love a wall, that wants it down

"To the credit of today's social networks, they've brought in hundreds of millions of new participants [...] but they haven't shown the web itself the respect and care it deserves, as a medium which has enabled them to succeed. And they've now narrowed the possibilites of the web for an entire generation of users who don't realize how much more innovative and meaningful their experience could be." Anil Dash laments The Web We Lost, and offers some suggestions for moving forward.
posted by oulipian on Dec 13, 2012 - 74 comments

Everything is fleeting

"It feels strange to be active and highly visible on the Web for 15 years but it was only when I joined Facebook that someone from elementary school or high school ever contacted me." In which on Ev Williams's platform, Mr Haughey compares his experiences of Facebook and Twitter. [more inside]
posted by Wordshore on Dec 1, 2012 - 109 comments

Zyngapocalypse Now

Both inside and outside the walls of Facebook, the story of social games has become one of dead geese and golden eggs, flatlined growth, formulaic games and shady practises. Many warned that the sector was slowing down, but sometimes giants need to fall. It needs to get bad enough before people start to really consider what's next... So what comes next?
posted by Artw on Jul 31, 2012 - 61 comments

Google and Facebook are now irrelevant

We will never have Web 3.0, because the Web’s dead.
posted by Brent Parker on May 2, 2012 - 118 comments

Redefining the you that is you

You Are Not Your Name and Photo: A Call to Re-Imagine Identity.
posted by Brandon Blatcher on Dec 30, 2011 - 48 comments

The Daily Dot

The Daily Dot delivers news about social media communities such as Reddit, Facebook and Youtube the way a local newspaper might deliver news about a city.
posted by reenum on Aug 24, 2011 - 10 comments

Newspaper publishing via Facebook

Newspaper drops website for Facebook, offers eight lessons on Facebook news publishing.
posted by Brandon Blatcher on Jun 14, 2011 - 38 comments

Be the first of your friends to like us on Facebook!

"Unlike the link ... likes are arguably easier to create. Moreover, they are explicit endorsements rather than implicit ones. Therefore, they carry more weight once they are pulled through the lens of our friends. More so than links, this new network of signals allows content to find you, rather than you having to go find it. The rise of likes, just as links before it, will create all kinds of new businesses. And we're just getting started." Are likes poised to replace links as the Web's primary signal? Then again, it just might be getting out of hand.
posted by bayani on Feb 22, 2011 - 47 comments

notice that little 'f' (or 't') everywhere?

How (crowd) curation is making a comeback in search and how Facebook is using it to "remake whole industries."
posted by kliuless on Jan 16, 2011 - 27 comments

A Death on Facebook

Kate Bolick tells a story of Facebook voyeurism.
posted by reenum on Oct 13, 2010 - 16 comments

"A networked, weak-tie world is good at things like helping Wall Streeters get phones back from teen-age girls."

Small Change: Why The Revolution Will Not Be Tweeted. Earlier this summer, Golnaz Esfandiari examined the "Twitter Devolution" in Iran*. Anne Applebaum commented on the Twitter revolution that wasn't in Moldova last spring. [more inside]
posted by availablelight on Sep 27, 2010 - 46 comments

Dark Patterns

Dark Patterns is a list of deliberately user-hostile web site design patterns typically intended to deceive or exploit unwary users. These range from the trivial and clumsy (interfaces designed to impair price comparisons) to slyer tricks such as sneaking add-ons into shopping baskets, making specific options deliberately hard to find and spamming all your friends, typically after getting permission on a false pretext. Among the offenders listed are the likes of Ryanair, CreditExpert, various travel and electronics shopping sites, and, of course, Facebook, which has its very own pattern.
posted by acb on Sep 17, 2010 - 69 comments

"I WANT TO TAKE GOOGLES OFF OF MY HOME PAGE"

Yesterday, ReadWriteWeb, which "provides analysis of Web products and trends to an intelligent audience of engaged technology decision makers, Web enthusiasts and innovators" posted an article titled "Facebook Wants to Be Your One True Login." What happened in the post's comments taught them a lesson about users who aren't in their target demographic: internet users browse by search, because they think browsers are search engines. [more inside]
posted by ocherdraco on Feb 11, 2010 - 190 comments

Pundits - Do Keep Up!

Embrace the web! It’s the same mantra that we hear day in, day out, from various sources; always those who have a vested interest in convincing us that artists are not doing so. These people seem to be the pundits, or people who want music to be free, and artists to make money in other ways - either by touring or by ‘monetising their experiential awareness’. Are these people the only people in the world who don’t receive a thousand spams a day from bands on Myspace, from people on Facebook suggesting that they become a fan, from dullards on twitter?

posted by divabat on Dec 20, 2009 - 32 comments

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