The beverages are consumed regularly by thirty-one per cent of kids between the ages of twelve and seventeen, and by thirty-four per cent of those aged eighteen to twenty-four. U.S. sales for energy drinks and shots now total more than twelve and a half billion dollars—a number that the market-research firm Packaged Facts predicts will grow by another nine billion dollars by 2017. A new study [note: behind paywall] , published in the November issue of Health Psychology, suggests that appeals by energy-drink companies to the thrill-thirsty male id are coming at a psychological and physical cost, however. -- Rachel Giese, How Energy-Drink Companies Prey on Male Insecurities
The New York Times asks seven 'experts': Does makeup ultimately damage a woman’s self-esteem, or elevate it? [more inside]
This story could be called "The Quest for a Personality" -- or "15 Guys in Search of a Feminine Identity" -- or "How Miss Virginia Slims Got to Be the Kind of Girl She Is."
From UCSF's Legacy Tobacco Documents Library, "How an Agency Builds a Brand--The Virginia Slims Story." [more inside]
"Clay and many magazine people told me not to include a lesbian article in the first issue—and so, of course, we did."
The December 20, 1971 issue of New York Magazine came bundled with a 40-page preview of the first periodical created, owned, and operated entirely by women. The first issue sold out in eight days. 40 years later, New York Magazine interviews Gloria Steinem and the women who launched Ms. Magazine. (single page version.) From the same issue: How the Blogosphere Has Transformed the Feminist Conversation [more inside]
Most of the prints in the exhibit "Beauty, Virtue and Vice: Images of Women in Nineteenth-Century American Prints" were designed simply to please the eye, but they are also useful to historians who would like to understand how nineteenth-century Americans thought about the world in which they lived. Although prints are often works of imagination (even when they are grounded in fact), they still have much to tell us about the time and place in which they were created. [more inside]
After decades of selling tampons and "sanitary products" with ads containing nebulous, euphemistic images and language, Kotex launched a new product line, 'U by Kotex' and a 'Declaration of Real Talk Campaign' to encourage girls and women to speak about menstruation without embarrassment. Ironically, their ad was rejected by the major US television networks for mentioning the word 'vagina'. Here's the 'safe for the viewing public' version. / YT channel. [more inside]
Ever made fun of a commercial, a TV show, or a romantic comedy? Of course you have. It’s like shooting fish in a barrel. But even shooting fish in a barrel can be done with style. Check out Info Mania’s Sarah Haskins’ Target Women spots in which Haskins dissects how the media types depicts we women types, especially when it comes to those matters so dear to the lady brain, like Botox, birth control, chick flicks, female political candidates, number two, cleaning, jewelry, diets, aging, skin care, the Oscars, Disney Princesses, vampires, The View, Michelle Obama’s arms, Lifetime programming, chocolate, lady parts, laundry, security, weddings, and of course that official food of women, yogurt. You can find a complete listing of Target Women spots here.
"Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves." Also: male gaze on the Gender Ads Project. Laura Mulvey's original 1975 essay on Male Gaze in cinema.
These women are supposed to disgust you into buying low-fat yogurt.
Has A&F stepped over the line this time? Calling it the "modern-day version of Underoos," a national clothing company is selling thong underwear in children's sizes - with the words "eye candy" and "wink wink" printed on the front.