Can using different types of models benefit brands? Ben Barry discusses his Ph.D. research in
Elle Canada, making a business case for diversity in fashion: women increased their purchase intentions when they saw models who reflected their size, age, and race.
Jezebel summarizes, "Barry's research... casts doubt on the age-old theory that people buy things because advertising stokes their insecurities, creating a need that can only be filled by the advertised product. It suggests that advertising can work by inducing in the consumer feelings of affinity for and identification with the people shown in the ad."
posted by flex
on May 20, 2012 -
44 comments
Stephanie Coontz:
The M.R.S. and the Ph.D. "Is this really the fate facing educated heterosexual women: either no marriage at all or a marriage with more housework and less sex? Nonsense. That may have been the case in the past, but no longer. For a woman seeking a satisfying relationship as well as a secure economic future, there has never been a better time to be or become highly educated... The most important predictor of marital happiness for a woman is not how much she looks up to her husband but how sensitive he is to her emotional cues and how willing he is to share the housework and child-care. And those traits are often easier to find in a low-key guy than a powerhouse."
[more inside]
posted by flex
on Feb 25, 2012 -
50 comments
Feminism's Uneven Success: "Class and racial and ethnic differences among women have intensified over time. The higher earnings of college-educated mothers make it possible for them to purchase child care and help with housework (typically performed by low-wage women workers)... the number of low-skill immigrants living in a large city reduces the tradeoff between employment and fertility for women college graduates. Outsourcing of care responsibilities can have many positive effects, but it reduces the potential for cross-class gender coalitions. Emphasis on changes in women’s average or median earnings relative to men often conceals growing inequality among women."
(via)
posted by flex
on Dec 29, 2011 -
98 comments
