Revamping Yahoo's Homepage "The redesign is being fueled partly by advertisers, which are increasingly demanding more real estate on highly visible spots such as Yahoo's home page. Advertisers are irked that they can only buy minimal exposure on the main page of a site that draws a massive audience."
posted by Irontom
on Jun 10, 2002 -
20 comments
Yahoo has quietly changed its
privacy policy. Accountholders are now subscribed to lots of newsletters plus junk mail and telemarketing. You can change your
preferences and send Yahoo some
feedback. You can't prevent them from subscribing you to new products without closing your account. Will going to an opt-out system help or hurt their bottom line? Will there be a backlash?
posted by neuroshred
on Mar 30, 2002 -
27 comments
Pranksters at Yahoo? Something strikes me about this
Yahoo Winter Vacation Deals flash ad that sometimes appears on the right hand side of news story pages like
this one. Is there something going on here, or do I need to have my (ahem) head examined?
(Flash required)
posted by SilentSalamander
on Dec 10, 2001 -
25 comments
Turn your webwasher off for
this link.
I hate banner ads, which is why I use webwasher, they're annoyingly large, wasteful, and don't work. The reason they are dying and taking the rest of the dot-com industry along with them.
I don't know much about Hondas or cars all entirely, but prius seems like a good idea, better fuel efficiency saves on money and doesn't pollute as much. The reason I like the ad though, is it's not intrusive, it doesn't have a 200k gif of a windows alert box telling you 'your connected is too slow. CLICK HERE to make it faster OK', it doesn't blink or use flash. It is tailored to a specific audience, people that look up directions and drive their cars, the product that the company sells.
I hope this is the future of advertising on the web, but then again, how exactly are you suppose to fish out people to buy your 'ultra small hidden bathroom cameras'?
posted by tiaka
on Jul 27, 2001 -
21 comments
Quoth the Raven: "Buy A Ford Explorer on Yahoo!" In the category of "new and exciting ways to annoy users - I mean,
generate ad revenue," the front page of Yahoo! now has a DHTML ad involving, um, blackbirds flying off a wire and eating birdseed, revealing an ad for an SUV. On the one hand, it's a clever use of DHTML. On the other, I just feel dirty.
posted by solistrato
on May 4, 2001 -
30 comments
Yahoo launches a 'pay for position' program which takes the biggest (and one of the last) purely editorially-led directory sites slap bang into the commercial age of post-banner-ad dot-communism. All fairness to them - it's only in the Business categories, where you might otherwise go and look in the Yellow Pages (where of course you can pay for different sizes of advert already), but will it end there? I fear not...
posted by barbelith
on Feb 3, 2001 -
9 comments
Where are search engines headed? Paid inclusion seems to be an increasingly popular strategy among search engines and directories. In addition to Yahoo and the ones listed in the article,
Go.com and
NBCi have recently implemented paid inclusion systems. Should we expect even more search engines to head in this direction? Does this worry anyone?
posted by Aaaugh!
on Jan 5, 2001 -
10 comments
Yahoo now has co-branding arrangements going on. I hate to see this trend continue, as I see it diluting the reputation of both companies. What's Pepto-Bismol got to do with teens having a fun summer? Anyone care to make the connection for me? What's next, Geritol sponsoring a site aimed at toddlers?
posted by mathowie
on Jul 15, 1999 -
0 comments
