Remember the
Twixters? Now meet the
Yeppies: Young, Experimenting Perfection Seekers
1,2,3.
"Another survey, another invented tag for a group of young people. This survey was for eBay, carried out by Kate Fox, a social anthropologist at the Social Issues Research Centre. It argues that young people are now shopping around and experimenting to find, as she puts it, 'the perfect job, the ideal relationship and the most fulfilling lifestyle.'" - as
noted by
World Wide Words. [See also: this
Venn diagram.] Will researchers ever tire of all this name-calling, though? If they really want to RTFM about this particular generation, they should just watch
Wonderfalls.
posted by Lush
on Aug 19, 2005 -
18 comments
For Westerners, the index case of subculture has to be the
1960s UK conflict between the razor-sharp, tailored
mods and their mortal enemies, the greasy
rockers.
Difference was critical to these first self-identified youth subcultures: difference in dress, in music, in drug of choice, in the favored
mode of
transport...everything. This obsessive focus on not just standing out, but standing out
just so - on showing the world precisely the right angle of a hat, length of a coat, shortness of hair - has defined many a subculture since. We recognize
b-boys,
ganguro girls, and
straightedge punks by such deployments, among many, many other identifiable groups. (It's not just a youth thing, either:
leathermen and the
delightfully recrudescent roller derby culture are largely adult phenomena.)
To a devotee of a given subculture, such matters, far from being a "narcissism of small differences," are a matter of pivotal import in framing how one presents oneself to the world:
how we want to be seen, how we want others to understand us. But I'm getting older now, and further out of the loop, and I realize that just maybe I'm losing the ability to discern these differences in the people I pass walking down the street. I find myself asking, who and where are the new subcultures? And how do they choose to present themselves to us?
posted by adamgreenfield
on Sep 25, 2004 -
17 comments