Put together under the aegis of Novim, a non-profit group that runs environmental studies, the team gathered up a bit over half a million dollars—including $100,000 from a fund set up by Bill Gates and $150,000 from the Koch foundation, whose animosity towards action on climate change made the Berkeley project look yet more suspicious to some climate-change activists—and got to work. There was also support from the Department of Energy’s Lawrence Berkeley Lab, where Dr Muller and some of his team work.
I think removing the "Evil Corporations Are Destroying The Planet" rhetoric would help the dialogue a lot actually.
The fact that reducing emissions will reduce global warming has nothing at all to do with whether or not those emissions caused in the first place.
Instead of telling emitters that they've done something wrong and need to fix the problem they caused, you're telling them that they need to help fix this thing that is happening to all of us.
I've been hearing the same blame-other-rich-people stuff for as long as I can remember, though I admittedly grew up in pretty radical circles. But it feels to me like blaming the corporations is what we've been doing for decades, with little large scale success - as you point out.
Except in an economic sense there's no such thing as wasting energy.
Have you ever been in a meeting where something has gone wrong and everyone spends an hour trying to figure out who is to blame for it?
That is exactly my point. Blame is much more specific, much more negative, much more emotional, and implies a need for punishment.
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