Ubiquitous & overlooked
June 13, 2011 12:10 PM Subscribe
The Unsung Heroes of Biscuit [cookie] Embossing: On Oreo, Hydrox, and other imprinted cookies. (Also Freemasons.)
No wonder the Oreo has become the most powerful cookie in the world, with more than 491 million sold to date.
That just doesn't sounds like enough. I mean, I know a guy who I am pretty sure has eaten a million all by himself.
Cool post, thanks.
posted by Rumple at 12:32 PM on June 13, 2011
That just doesn't sounds like enough. I mean, I know a guy who I am pretty sure has eaten a million all by himself.
Cool post, thanks.
posted by Rumple at 12:32 PM on June 13, 2011
Hydroxes (Hydra?) are gone? I had no idea.
posted by Curious Artificer at 12:32 PM on June 13, 2011
posted by Curious Artificer at 12:32 PM on June 13, 2011
Late lamented Hydrox cookies indeed. They were a bit crisper, and more chocolate-y. Perhaps best described as Oreos for grown-ups.
posted by Cranberry at 12:39 PM on June 13, 2011
posted by Cranberry at 12:39 PM on June 13, 2011
Oh God do I want a cookie right now.
posted by benito.strauss at 1:03 PM on June 13, 2011
posted by benito.strauss at 1:03 PM on June 13, 2011
That just doesn't sounds like enough.
I'm guessing that's packages, not cookies.
posted by shakespeherian at 1:15 PM on June 13, 2011
I'm guessing that's packages, not cookies.
posted by shakespeherian at 1:15 PM on June 13, 2011
From the "lamented" link:
posted by We had a deal, Kyle at 2:23 PM on June 13, 2011 [1 favorite]
Kellogg acknowledges Hydrox still exists in "crushed cookie form" as a mix-in for yogurt and ice cream -- which explains some of the recent sightings -- and in "ground cookie meal" for pie crusts.This seems bizarre: do they still make them only to immediately crush them? Or do they simply have an enormous stockpile of unsold cookies that they're gradually crushing their way through>
posted by We had a deal, Kyle at 2:23 PM on June 13, 2011 [1 favorite]
Very interesting post. And I realized that as the current Oreo design was introduced in 1924, five generations of my family have eaten the same type of cookie. So now it can be a signifier in an 'is it delusional or is it time travel' kind of way...
posted by likeso at 2:56 PM on June 13, 2011
posted by likeso at 2:56 PM on June 13, 2011
Sorry likeso--it says 1952:
The contemporary Oreo stamp was introduced in 1952, and it has remained unchanged, and, in the words of Pulitzer Prize-winning architecture critic Paul Goldberger, “the stuff of legend,” ever since
I just want to run my tongue over every single design.
posted by vitabellosi at 3:35 PM on June 13, 2011
The contemporary Oreo stamp was introduced in 1952, and it has remained unchanged, and, in the words of Pulitzer Prize-winning architecture critic Paul Goldberger, “the stuff of legend,” ever since
I just want to run my tongue over every single design.
posted by vitabellosi at 3:35 PM on June 13, 2011
Well, shit. My timeline has been distorted. Now I have to figure out which dimension I'm in. Rats.
posted by likeso at 3:51 PM on June 13, 2011
posted by likeso at 3:51 PM on June 13, 2011
Biscuit embossing, I just love this post so much. And I love the horse it rode in on, too - that Edible Geography blog is fantastic. Thanks, shakespeherian.
posted by madamjujujive at 6:23 PM on June 13, 2011
posted by madamjujujive at 6:23 PM on June 13, 2011
Yeah I should mention that Edible Geography is maybe the best thing ever.
posted by shakespeherian at 7:18 PM on June 13, 2011
posted by shakespeherian at 7:18 PM on June 13, 2011
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*purchased by Keebler in 1996.
posted by pinky at 12:23 PM on June 13, 2011