Fuel For Fun
October 2, 2011 3:56 PM   Subscribe

 
Also, before someone else says it: I believe this video may have been digitally altered.
posted by empath at 3:58 PM on October 2, 2011 [14 favorites]


batshitinsane
posted by Cerulean at 3:59 PM on October 2, 2011


The dubstep was obviously used to synchronize the "kick".
posted by bpm140 at 4:01 PM on October 2, 2011 [2 favorites]


As are banan-nan-nan nanananana...
posted by hal9k at 4:03 PM on October 2, 2011 [4 favorites]


Ha! Wish I could find something for breakfast that would jump start me like that.
posted by garnetgirl at 4:04 PM on October 2, 2011


well done. nice making of as well.

anyone have credits for this?
posted by krautland at 4:04 PM on October 2, 2011


DUBSTEP KILLS good electronic music.
posted by loquacious at 4:06 PM on October 2, 2011 [11 favorites]


I guess the reason Weetabix USA doesn't important this into the United States is because it was banned by the USDA/DEA for containing narcotics?
posted by birdherder at 4:07 PM on October 2, 2011 [1 favorite]


I don't remember when dubstep got so chiptuney but I'm not complaining
posted by mhjb at 4:09 PM on October 2, 2011 [1 favorite]


So the contents of this box will lead me to see myself dancing with almost digitally altered perfect rhythm while joined by cracked out dancing bears. Better get a box before the DEA finds out!
posted by Blasdelb at 4:09 PM on October 2, 2011


Can't hate it no matter how much I should want to.
posted by cavalier at 4:10 PM on October 2, 2011




Is it ketamine? It's ketamine, isn't it?
posted by pompomtom at 4:15 PM on October 2, 2011 [17 favorites]


showed to my daughter (5). there was approval. also "teddy bears don't walk. that's silly."
posted by feckless at 4:20 PM on October 2, 2011 [1 favorite]


But if this girl is deaf, how is she dancing so well? Is she feeling the rhythm through floor vibrations or something?

I don't believe it. I call hoax.
posted by sutt at 4:20 PM on October 2, 2011 [7 favorites]


Weetabix was the staidest cereal of my childhood. The cereal parents bought when they worried that their children weren't eating healthily enough. They're basically little bricks of wheat. Jon Stewart recently described it as "not breakfast, but a building material," and that captures just about everyone's first reaction to it. In that light, their recent marketing strategy is incredibly bizarre. For that matter, so is "chocolate spoonsized" Weetabix. That said, Weetabix has a history of bizarre ads. This one was made before skinheads was popularly associated with racist thugs, but still... an odd ad all the same.
posted by Kattullus at 4:35 PM on October 2, 2011 [1 favorite]


The making-of is pretty cool. I assumed the dancing bears were digitally animated, and then HOLY CRAP DANCERS IN TEDDY BEAR SUITS!
posted by Mister Moofoo at 4:37 PM on October 2, 2011


No more Weetabix...
posted by dobbs at 4:39 PM on October 2, 2011


Kind of reminds me of the SNL skit Cracklin Oat Flakes with ecstasy.
posted by MaryDellamorte at 4:41 PM on October 2, 2011


Weetabix was the staidest cereal of my childhood.

I always found Shredded Wheat a lot denser and duller. Weetabix went pleasantly soggy if you let it soak in the milk for a while; Shredded Wheats would just sit there and stare back at you.

Plus on Sundays I was allowed to put Golden Syrup on my Weetabix. The mere thought of that makes my teeth itch these days.
posted by We had a deal, Kyle at 4:51 PM on October 2, 2011 [1 favorite]


I have and will always love weetabix.
posted by boghead at 4:52 PM on October 2, 2011 [3 favorites]


Yes. That is exactly what would make those horrid lumps of mush more palatable: Add more brown.

Bleccch.
posted by Sys Rq at 4:52 PM on October 2, 2011


Also, before someone else says it: I believe this video may have been digitally altered.

Yeah, look the way her shirt turns at 0:14 is pretty weird. Could someone please explain how his shirt moves "backwards" at the 0:14 mark?
posted by nzero at 4:55 PM on October 2, 2011 [7 favorites]


Advertisement or not, all the talent behind this is pretty amazing - the dancers, the puppeteers, the choreographer, the people who brought it all together. The only thing I couldn't believe was "Chocolate Spoonsized Weetabix"? That can't be a real thing.
posted by mephisjo at 4:55 PM on October 2, 2011 [4 favorites]


Yeah, look the way her shirt turns at 0:14 is pretty weird. Could someone please explain how his shirt moves "backwards" at the 0:14 mark?


*sigh* This comes from a long tradition of Weetabix dancing. It is really well-done, but it's been around for ages.
posted by neuromodulator at 4:56 PM on October 2, 2011 [1 favorite]


Also lol that the recommended videos are mostly actual dubstep.
posted by nzero at 4:58 PM on October 2, 2011


*sigh* This comes from a long tradition of Weetabix dancing. It is really well-done, but it's been around for ages.

Look, I've seen her perform live. She's good, but not that good, ok? All I'm saying is that they did some creative time editing.
posted by nzero at 4:59 PM on October 2, 2011


Fortified with Vitamin K.
posted by sourwookie at 5:05 PM on October 2, 2011 [5 favorites]


That Making Of video made me feel dirty for having enjoyed the commercial.
posted by nzero at 5:08 PM on October 2, 2011


I see people, good friends of mine, do these kind of moves after eating Cheerios. Her real talent is to do it with Weetabix.
posted by ddaavviidd at 5:14 PM on October 2, 2011 [1 favorite]


The explanation Is that the teddybears are supertoys and she is an android. It is pretty obvious people. Hope she doesn't end up in the flesh fair.
posted by Ad hominem at 5:24 PM on October 2, 2011 [2 favorites]


Huh? Mord Fustang?

Are spoonerisms like, a thing?
posted by no mind at 5:28 PM on October 2, 2011


Are spoonerisms like, a thing?

Almost
posted by ddaavviidd at 5:36 PM on October 2, 2011


If you look carefully, you can see that one of the bears is wearing a 'little girl' costume.
posted by Abiezer at 5:41 PM on October 2, 2011


The dancing bear men in the making of are really great. I also love the stylist guy. I love the way they made the bears' chub fat move naturally with the dance movies. Teddy bears are supposed to be chubby like that.
posted by bleep at 5:45 PM on October 2, 2011


by directing duo DANIELS who've made many excellent music videos, and have been on metafilter before.
posted by muta at 6:21 PM on October 2, 2011


You wanted it, so you have to eat it all.
posted by longsleeves at 6:23 PM on October 2, 2011


Mod note: Telling people to fuck off, still not okay. October 2, 2011.
posted by jessamyn (staff) at 6:42 PM on October 2, 2011 [8 favorites]


Empath, we need to talk.
posted by dephlogisticated at 6:47 PM on October 2, 2011 [9 favorites]


Oh, so this is dubstep!
posted by Spatch at 6:50 PM on October 2, 2011


MeTa
posted by motty at 6:54 PM on October 2, 2011 [1 favorite]


Empath, we need to talk.

In my defense, I'm like that about every single genre of dance music.

Wait, that's not a defense.
posted by empath at 7:12 PM on October 2, 2011 [3 favorites]


The bears remind me of a dream I once had in college.
posted by 4ster at 7:14 PM on October 2, 2011


What the hell do they put in that cereal? Rocket fuel?
posted by crunchland at 7:20 PM on October 2, 2011


"Special K"
posted by empath at 7:21 PM on October 2, 2011 [3 favorites]


Watch it again and count the bears. Just try. How many are there?
posted by cjorgensen at 7:24 PM on October 2, 2011


This is great! Thanks!

I don't remember when dubstep got so chiptuney but I'm not complaining

Check this out. A brilliant (and free!) EP of chiptune dubstep. Very good stuff.
posted by Frobenius Twist at 7:41 PM on October 2, 2011 [1 favorite]


There are eight bears.

Four bears at the beginning, bear from the drawer under the bed, bear from the closet, drummer bear and ninja pillow killer bear.

Never doubt the powers of a little girl (or someone who used to be one) to count stuffed animals with a quickness!
posted by winna at 7:43 PM on October 2, 2011


@mhjb - While I'm sure he wasn't the first to do it, but Skrillex may have something to do with the chiptune trend, considering the direction he went with his last two EPs (from which he's seen some moderate success; even being featured in a GoPro Camera spot and wrote the theme song for the upcoming Syndicate video game).
posted by erstwhile at 7:45 PM on October 2, 2011


god what is with some of you people dubstep is awesome if you play it on a sound system with any amount of bass, then get up and move your ass like the wubs and the glitching is telling you to do. it is music to dance to like you are a sex-bot who wants to have sex with everyone in the room at once. I like to lie on the floor of a dark room taking a journey into the outer reaches of loneliness with Selected Ambient Works Volume 2 as much as the next nerd, but sometimes I want to listen to overdriven bursts of glitched-out noise and dance until I'm about to pass out.

Your mileage may vary, of course. It's perfectly fine to hate dubstep. I guess. If you hate having fun or something.
posted by egypturnash at 7:46 PM on October 2, 2011 [10 favorites]


Hasn't dubstep been around since 99? Why is it exploding now?

As for Weetabix, I don't mind them, though I usually eat them plain without milk.
posted by ZeusHumms at 7:58 PM on October 2, 2011


Jesus, I was sick of dubstep years ago before it even sucked this bad. I kept waiting for it to go away and it never did. Now it's gone beyond comical to sad to strange new realms beyond sadness. Skrillex lives in that realm, radiating beams of music horror and eating children's cereal.

On the other hand I bet whoever made this had watched the iJammer sketch from Tim and Eric. It's pretty cool. Ads are usually the best part of television unless it's HBO.
posted by fleetmouse at 8:05 PM on October 2, 2011


Your mileage may vary, of course. It's perfectly fine to hate dubstep. I guess. If you hate having fun or something.

I think the thing is that people who are all LOLDUBSTEP have only heard the worst of the genre and don't realize that it's now a mature genre with around a decade of maturity to it in the UK. At this point, dubstep has been mixed with pretty much every other genre of dance music (including chiptunes, as mentioned above). Dubstep plus classic IDM-style Aphexisms? Sure! Dubstep plus pop? Yes! Dubstep plus Muslimgauze-style Middle-Easternisms? Um . . . okay! Dubstep plus indie singer-songwriter male vocal styles? Got that too. Oh, you prefer female vocals? Maybe Cat Power even? Gotcha.

Anyhow, if someone says they don't like dubstep, that's the same as saying they don't like any electronic music, period. They've just outed themselves as completely ignorant.
posted by Frobenius Twist at 8:07 PM on October 2, 2011 [5 favorites]



Dancing bears dancing to techno are so 1995....
posted by Pogo_Fuzzybutt at 8:14 PM on October 2, 2011 [3 favorites]


Also related ( a cool ad with a bear):

Paddington Marmite ad

The making of

posted by Tarumba at 8:32 PM on October 2, 2011 [1 favorite]


Anyhow, if someone says they don't like dubstep, that's the same as saying they don't like any electronic music, period. They've just outed themselves as completely ignorant.

Some people have different tastes, that doesn't make them ignorant. I just listed to all of the links in your comment and I don't like any of them, even slightly. I'm not sure why insulting people is a good way to argue for your personal musical taste.
posted by octothorpe at 8:51 PM on October 2, 2011 [2 favorites]




The girl is creepy
posted by Pruitt-Igoe at 9:23 PM on October 2, 2011




I just listed to all of the links in your comment and I don't like any of them, even slightly.

Not to sound like I'm agreeing with the insult to you, but my own experience has been that "clicking on a bunch of links" is an extremely poor way to judge something. That is, %99 of the things I've disliked have been more about the context under which I've been exposed to them, and that when I've found the right context, they suddenly become much more interesting. I'm not proposing it's something you can easily fix - it takes time and effort to find the right vector of approach to something, and there are enough things in the world that we can't invest in all of them. But I would suggest that "I don't like any of them, even slightly" is maybe, hmm, I don't know how to put it without a derogatory subtext, which I don't mean. For me, I've learned that snap judgments are shortsighted. YMMV.
posted by neuromodulator at 9:32 PM on October 2, 2011


Dubstep is the California Roll of electronic music.

I was thinking about trying to start a music scene around a genre I'm calling Future Passe. FP is characterized by all songs containing samples of people talking about how Future Passe used to be better. It's gonna be huge.
posted by neuromodulator at 9:37 PM on October 2, 2011 [2 favorites]


I think, in general, you can't judge any kind of EDM properly unless you hear it in a club full of people that get and love the genre. Youtube and tv commercials aren't a great way to sample it. The music doesn't even make sense out of the context of a DJ set. That's even more the case for bass music like Baltimore Club or Dubstep. Unless your computer is hooked up to bass cabinets bigger than your car, you haven't heard it properly.

FP is characterized by all songs containing samples of people talking about how Future Passe used to be better.

Also known as house music.
posted by empath at 9:41 PM on October 2, 2011 [4 favorites]


Did you just tell me my Future Passe idea is played out and done? I think my head just caved in. I haven't even released a track yet.
posted by neuromodulator at 9:45 PM on October 2, 2011 [2 favorites]


In the future, everyone's 15 minutes of fame will already be up.
posted by crunchland at 9:47 PM on October 2, 2011 [5 favorites]


Anyhow, if someone says they don't like dubstep, that's the same as saying they don't like any electronic music, period. They've just outed themselves as completely ignorant.

Hi. I am completely ignorant. And I hate Weetabix. And teddy bears. And little girls dancing joyfully. And fun in general. So there.
posted by BitterOldPunk at 9:47 PM on October 2, 2011


Yuck. Yuck is not a big enough word. In every single way, I hate every single thing about this, and I’m rarely inspired to hate anything. It’s a total freakin nightmare.

Bad electronic music (I’m a big fan of nearly all electronic music, this is Nickelback)
Child commercial
Child dancing
Teddy Bears dancing to "hip" music
Stupid "hip" video to sell breakfast cereal

Yuck.
posted by bongo_x at 9:48 PM on October 2, 2011 [2 favorites]


More like chubstep, am I right?

While i found the ad a bit disturbing, that Making Of was a beautiful thing, nothing cooler than watching videos about passionate people doing their passionate stuff.
posted by elphTeq at 10:06 PM on October 2, 2011


Well, I liked it. Time to dance now.
posted by bayani at 10:18 PM on October 2, 2011




MetaFilter: I hate every single thing about this, and I’m rarely inspired to hate anything.
posted by eric1halfb at 10:34 PM on October 2, 2011 [1 favorite]


Dubstep for breakfast is nothing. I've been having an extended dubstep Christmas for nearly a year now.
posted by Copronymus at 10:58 PM on October 2, 2011 [3 favorites]


That making of was incredible. Dancing with someone in a giant cuddly bear costume has just been added to my life to-do list.
posted by MadamM at 11:00 PM on October 2, 2011


To bad I can't eat chocolate (or dance).
posted by parmanparman at 11:44 PM on October 2, 2011


It's interesting the way some people can express such a strong dislike for something not realizing that they enjoy it almost every day.

The bass sounds and patterns recognizable as dubstep have been used in commercials, movies and mainstream music for years; they sound full and deep and are ideal for lending an ominous air to whatever they're applied to. If you've been to see a movie in the past few years you've probably listened to and enjoyed dubstep on some level, even if only within a certain context, and it most likely made your viewing experience more pleasurable on a visceral level, even if you didn't realize what you were listening to.

It's dance music. Meant to be listened to loudly under party conditions with a group of like-minded people.I read a comment here concerning a link to Skrillex's new video along the lines of "..it's nothing compared to Aphex Twins' stuff..it's not as deep.."

Apples and Oranges...and Ignorance; two completely different artists with completely different philosophies and approaches to creating sound and music, in two different genres.

Anyone who's stayed up all night on the Norlead trying to create that bass sound to express that specific mood or recapture that one feeling knows what I'm referring to.

It reminds me of the 'cool'kids in my high school who made fun of the 'nerds' who read comic books,
but couldn't spell 'omnipotent '.
Now all those 'cool'kids are eating up Christopher Nolan's Batman,amazed by the story.
posted by tbonicus at 12:52 AM on October 3, 2011 [1 favorite]


Nice that they went for the bear flab. (Great making-of; I really didn't expect the bears to be life-sized suits.)
posted by progosk at 2:34 AM on October 3, 2011


I can't fap to this :(
posted by tumid dahlia at 3:02 AM on October 3, 2011


Enjoying a bowl of this substance is ideal for dubstep

Am I the only one who sees what you did there?
posted by chavenet at 3:11 AM on October 3, 2011


No.
posted by knave at 3:31 AM on October 3, 2011


Angolan Puppet Going In
posted by gwint at 6:00 AM on October 3, 2011


It seems as though my use of the word "ignorant" bugs people. Unfortunately, what I see going on here is something that bothers me a lot sometimes about Metafilter: A number of people who don't know much about something, shitting on it anyhow. Let me hasten to add - it's perfectly fine to not know about something! I know nothing about, say, contemporary country music, and very little about rap/r&b. But, because of this, it would be totally inappropriate for me to barge in and start shouting about how all modern country music sucks, just because I don't like that one Toby Keith song.

Anyhow, to reiterate, dubstep is a massively important -- maybe the most important -- strain in modern dance music, and here are just some more of the things that are currently going on in the genre (NOTE: none of these are at all related to Skrillex or that WUBWUBbing brostep crap): Connections to Berlin-style minimal dub (cf 2562, Martyn); the whole "purple" subgenre (cf Joker); fusion with heady underground hip-hop (Rustie, Slugabed); throwbacks to early-90s melodic-oriented UK headphone music (Gravious); unclassifiable Aussie weirdness (Dro Carey); fusion with dancehall (The Bug, King Midas Sound); fusion with drum&bass/dark ambient (King Cannibal). Even Radiohead is putting out a 9-part dubstep-oriented remix series of The King of Limbs! (Here is one of the tracks). Now, perhaps you haven't heard of any of these. That's fine! But you also don't have any right to categorically denounce the genre unless you're aware of what's going on. If you do, you will rightfully be called ignorant.

Or perhaps you just have a more severe, incurable disease, called "not liking electronic music," in which case there is nothing that anyone can do for you.
posted by Frobenius Twist at 6:00 AM on October 3, 2011 [1 favorite]


I'll take my electronic music without exceedingly dissonant/screechy sounds and random changes in tempo, thanks.
posted by squorch at 6:11 AM on October 3, 2011


I'll take my electronic music without exceedingly dissonant/screechy sounds and random changes in tempo, thanks.

Dubstep almost never changes tempo during a track. That would drive DJs insane.
posted by empath at 6:22 AM on October 3, 2011


The backbeat doesn't change sometimes, but hell, just listen from 1:00 through 1:20. That is... yeah.
posted by squorch at 6:36 AM on October 3, 2011


Oh that? That's just texture. The BPM of the track never actually changes.

This is what tempo changing during a track sounds like.
posted by empath at 6:45 AM on October 3, 2011 [2 favorites]


There are eight bears.

Four bears at the beginning, bear from the drawer under the bed, bear from the closet, drummer bear and ninja pillow killer bear.


Sure but did you notice the guy in the gorilla costume walk through the circle
posted by shakespeherian at 8:08 AM on October 3, 2011 [2 favorites]


You can say that all day long, but it doesn't change the fact that Dubstep has gone pop and the term as commonly used now refers exactly to "Skrillex or that WUBWUBbing brostep crap."

I must respectfully disagree. You're partially right -- some people use it to mean that. But there are a lot of people who don't. For example, check out what one of the biggest electronic music distributors in the UK classifies as dubstep. You won't find any brostep there. I actually asked a question about this a few weeks ago, and it seems that the difference may be US versus Europe. (There are, however, some fantastic non-brostep producers in the US). When any culture goes mainstream, there will be pop variants and underground variants, but that doesn't mean that the pop variants are the only thing going on.
posted by Frobenius Twist at 8:41 AM on October 3, 2011


Metafilter: overthinking a plate of beans bowl of Weetabix...
posted by progosk at 8:54 AM on October 3, 2011


Can we all at least agree that this commercial makes no goddamned sense?

I'm not talking about the dancing bears, either. What's going on in the scene? There's a little girl eating breakfast cereal. Okay, fine, it's a Weetabix ad, of course she's eating cereal. But she's eating the cereal in her bedroom. Huh? While her friends sit around watching. What the heck?
posted by Sys Rq at 11:32 AM on October 3, 2011 [1 favorite]


There certainly seems to be a lot of "you just don’t get it" "if you don’t like it yur stupid" going on. I don’t think anyone was talking to me, but I’ll answer anyway.

I’ve never said all Dubstep sucks, but the song in the commercial does. Actually, my hate for the rest of the commercial far overpowers my feelings about the music, the music is just icing on that cake.

There is no type of music I can dismiss as a whole, there are a few sub-genres I just don’t like for the most part, but very few things I "just don’t get". I get the Brostep thing, I don’t like it. Hearing something all the time and and being annoyed at it and "not realizing that they enjoy it almost every day" are worlds apart.

As far as I can tell "Dubstep" as a name has become the new "Techno". Most of my friends my age still call any dance/electronic music Techno. I wince. Younger people who want to appear to know what they’re talking about call it all Dubstep.

Some of my favorite music for the last 20 years is Dub and Downbeat electronic music of all kinds. When I first heard Dubstep a few years ago I was excited about it, but I’ve just never seen the promise fulfilled. I’m sure there is some great stuff out there I would love, but mostly when someone posts a bunch of links to show how much good stuff there is out there, it’s just more of the same. Most of it sounds like CSI club scene background music, just repeating the same old cliches that were tiring years ago. It’s like asking for good metal and you keep getting people pointing to Nightranger.

I liked Dizzee and the early Grime stuff. I tried to get into Burial and Distance when they came out, only partially successfully. Boxcutter is more my speed. My favorite thing so far has been "Scientist launches Dubstep into Outer Space".

So what’s some really good Dubstep?
posted by bongo_x at 11:51 AM on October 3, 2011


So much energy! If chocolate wheatabix gives her the fuel for dancing, imagine how much energy your uncoordinated child will have for running around in circles and screaming about nothing in particular!
posted by jefficator at 2:46 PM on October 3, 2011 [1 favorite]


So what’s some really good Dubstep?

Try the Nero essential mix.

Though it isn't all dubstep.
posted by empath at 7:19 PM on October 3, 2011


On the surface this is a cute commercial. However, it does bring up some issues for me. Dubstep has it's roots in Jamaican music, and the bounce/krump dancing she does also originates in the black communities. Yet the production team has only white or light skinned actors visible. The only black people here are behind the scenes or in costumes. I'd love to hear other people's thoughts on this.
posted by anotherkate at 10:34 PM on October 3, 2011



Good point anotherkate.

It may be considered somewhat of a derail to start talking about in depth in this particular thread, though.

I hadn't thought that deeply about it when I viewed the video, but that's probably because it's not just music videos and it's not an islolated occurance; it's the same thing in movies, magazines, music, dance, history and life in general; I for one have gotten used to watching a movie and not seeing a single black person (even in the background as an extra), or watching a video like this one and not wondering who has ripped off/borrowed/copied what from whom without paying homage to/respecting/representing them.

Not because it shouldn't be addressed, but just because it usually turns out to be a waste of my time. Whoever I'm speaking to usually just plays it down or accuses me of overthinking it.

In Japan there are hip-hop clubs that routinely discourage or even disallow black people to enter.

It's just the way the world is..
posted by tbonicus at 2:26 AM on October 4, 2011


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