The Wu-Tang Marketing Plan
July 19, 2012 4:29 PM Subscribe
Ooh I Love you Rakeem, and The Wu-Tang Marketing Plan One of the most important singles in hip-hop history wasn’t great, or even particularly good. In fact, it was terrible. Even the most die-hard hip-hop fans probably haven’t heard “Ooh I Love You Rakeem,” the title track of Prince Rakeem’s 1991 debut EP, and there’s a reason for that. Prince Rakeem, a cartoonish, vaguely international ladies’ man, was a character foisted on rapper Robert Diggs by his record label. The Prince had just one concern. Women loved him too much, and he rapped about it. When the EP flopped, Prince Rakeem effectively died. But it wasn’t in vain—his demise gave birth to hip-hop’s greatest supergroup: The Wu-Tang Clan.
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