The memo platform is burning
August 7, 2012 8:49 AM Subscribe
iPhone Caused “Crisis of Design” at Samsung (Memo) “Influential figures outside the company come across the iPhone, and they point out that ‘Samsung is dozing off.’ All this time we’ve been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide,” Shin wrote. “Yet when our UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth. It’s a crisis of design.” Complete text of the internal memo submitted in the Apple vs Samsung case. Those are the more ugly points of the memo, which seems to bolster Apple’s lawsuit stating that Samsung infringed upon a number of Apple’s patents. Apple asserts that Samsung has “slavishly copied” Apple’s iPad and iPhone devices, and is seeking $2.5 billion in damages. So any more ammunition that Apple can get to make it look like Samsung attempted to actively rip off Apple’s products is only a good thing for Apple’s case. And the memo is rife with ammunition.
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