Apple, Transparency, Maps, and Made-in-USA iMacs
December 6, 2012 7:42 AM Subscribe
Tim Cook's Freshman Year: The Apple CEO Speaks Prior to his death on Oct. 5, 2011, Steve Jobs made sure that the elevation of Tim Cook—his longtime head of operations and trusted deputy—to Apple chief executive officer would be drama-free. “He goes, ‘I never want you to ask what I would have done,’” recalls Cook. “‘Just do what’s right.’ He was very clear.” ... In his most wide-ranging interview as CEO, Cook explains how Apple works now, talks about the perception that he’s “robotic,” and announces the return of Apple manufacturing to the U.S.
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