November 15, 2001 9:34 AM   Subscribe

pyRads "Web advertising that doesn't suck." Never say that Pyra isn't one to recognize a bandwagon.
posted by o2b (8 comments total)
shoulda patented it.
posted by trioperative at 9:36 AM on November 15, 2001

Being discussed in MetaTalk.
posted by starvingartist at 9:36 AM on November 15, 2001

Not much to patent, though, is there - neither MeFi nor Google invented the idea of Web-based text advertising, and I reckon someone out there will have already implemented a similar sort of ordering functionality. Like this quote from the pyRads site though: "Hat tip to Matt at MetaFilter, whose implementation of micro ads we are blatantly copying."
posted by skylar at 10:35 AM on November 15, 2001

I've had an idea. What if PyRads and MeFi ads (and perhaps Google ads) were all joined together? I would pay a slightly higher price (let's say 10% more than the total) to be able to log in at one location and write an ad which would get shown across all the sites. I would enter my credit card details just once.

This could become some sort of text-ad network, open to anyone on the Net and payable instantly with a credit card. The network could build in filtering mechanisms if they wished (akin to PyRads radio toggles to select which site in the network ads should appear on).

Now everyone go ahead and shoot my idea down in flames.
posted by skylar at 10:55 AM on November 15, 2001

no, i like it skylar, you could call it "DoubleClick".

posted by o2b at 12:22 PM on November 15, 2001

Skylar, I think that you're on to something. Small, unobtrusive extremely targeted text adversities works. Consumers will click the ads. Unfortunately, so far except than Google, Mefi and a few other site no widespread system exists for marketers to access this system. A text-ad network would make the advertising more palatable to large advertisers, and could have the long term affect of subsidizing small-scale publishing ventures. Would it work on the large sites? Maybe -- at least until users grow so tired of seeing them that they simply gloss over them...
posted by danec at 12:52 PM on November 15, 2001

Some earlier thoughts here
posted by owillis at 2:18 PM on November 15, 2001

Hmmm... like this?
posted by costas at 2:40 AM on November 16, 2001

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