Practical advice for app developers
April 17, 2013 10:40 AM Subscribe
80% of apps don’t generate enough revenue to be a stand alone business and 60% never breakeven. Sure, we all love to hear about the massive successes like draw something but the real world is littered with stories of developers quitting their jobs, launching an app, and becoming homeless. Without question the biggest problem is around discoverability (how do developers get their app noticed in the app stores) but equally as important is how can they generate more revenue from the users they have already? The breakeven statistics are bound to get worse as tens of thousands of new apps are added to the app stores everyday. At a certain point it will become so unfavorable that it will discourage new developers from entering the market. Fewer developers will mean less innovation for consumers in the long term.
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