The hypothesis of very strong variations in representations, even among expert subjects, could also be demonstrated by a third experiment.
The real red wine was described from an olfactory and gustative point of view in classical red wine terms. Whereas the white wine was described in usual white wine terms during this first experiment. In a similar fashion the white wine of the second experiment was described with white wine terms, this opposed to the same white wine coloured red. The Chi test carried out on the descriptions permitted the affirmation that the subjects described the two wines of the colour red in an identical fashion whereas one of them presented the aromas of a white wine. On the contrary the presence of the colour red in the white wine reversed the description of its descriptive parameters. In this experiment the perception of fragrance and taste conformed therefore to colour.
It should absolutely not be imagined that the perceptive representation of great or small wines relies only on their label or their colour
Holy Zarquon's Singing Fish :
The variation is 8-10 points; 4-5 either way.
Still not horrible, although it seems that range would be much greater if labels and appearance weren't held constant and they were just judging on flavor.
mango with skins [Ed. note: jesus wine-swilling christ – mango with skins?]
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