"Can't innovate anymore, my ass!"
June 11, 2013 9:02 AM Subscribe
At Apple's keynote presentation at the WWDC yesterday, scorn for Scott Forstall – their recently-fired VP of iOS software – ran rampant. His preference for skeuomorphic design (calendars that look like leather and so-on) was mocked repeatedly by Craig Federighi: “Look! Even without all that stitching, everything just stays in place.” But the real shocker was the completely redesigned iOS 7, created under the supervision of Jonathan Ive, who prior handled all of Apple's hardware design and none of its software. Previously Ive and Forstall were much at odds, reportedly refusing to even meet with each other—and it should be noted that Ives' famous idol, the legendary industrial designer Dieter Rams, famously rejected artificial wooden furnishings with his breakout design, the record player that was nicknamed "Snow White's Coffin" for its transparent lid. Forstall's ousting placed Ive in charge of interface as well as industrial design, and it was expected that the shift would lead to a change in iOS design philosophy. But the change was perhaps more radical than expected—a complete overhaul that looks simple to the point of cartoonishness, with abstracted icons and stark layouts. Some critics are already complaining that iOS 7 goes too far in the other direction; others note the deep rigor of its new rules-based design. You can hear Ive talk about his design here [warning: obnoxious Apple promo video]. And Apple threw its support behind Ive with an unexpectedly lovely short video about the design process [warning: possibly also obnoxious]: "We start to confuse convenience for joy, abundance with choice. There are a thousand no's for every yes."
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