End of an era.
April 12, 2000 10:29 AM   Subscribe

End of an era. I wonder if they'll still give 5% to charity and support Rain Forests, and stuff like that.
posted by Steven Den Beste (12 comments total)
Doesn't Unilever own Hagen Daas? Oh well, add two more hippies to the "sell out" list. It's getting long fast, especially as these people get old.
posted by Dean_Paxton at 4:20 PM on April 12, 2000

Scratch that. They don't own Hagen Daas.
posted by Dean_Paxton at 4:23 PM on April 12, 2000

B & J is a public company. They aren't "selling out" by preference. And they did a wonderful thing for a long time (not just the charity stuff -- the ice cream was/is great and they kept a sane ratio between the lowest and highest paid employees, sponsored lots of community events).
And if people profit from what they want to do, it is not necessarily selling out.
posted by sylloge at 5:08 PM on April 12, 2000

Or at least it's not necessarily bad. Entrepreurship is a good thing.
posted by sylloge at 5:10 PM on April 12, 2000

It's disappointing, but inevitable, I guess. Maybe Ben and Jerry can use their profits from this sale to start some really great, new social movement. At least according to this article, "Ben & Jerry's also will continue to have its own independent board of directors, which will focus on the company's social causes. Currently, the company, founded by ex-hippies Ben Cohen and Jerry Greenfield, donates 7 percent of its annual profits to charitable causes."
posted by veruca at 6:06 PM on April 12, 2000

Well Veruca, Ben and Jerry bankrolled this cause
posted by mathowie at 6:11 PM on April 12, 2000

I know, I don't really blame them, I just love poking jabs at hippies...

For big companies, B & J was the best. When in college, my wife did a lengthy corporate study of them, I was lurking in the back as she made her presentation. You should have seen all the business types wince as she talked of the uniqueness of the company and showed pics of those guys and thier employees.

They definately set the standard for a new corporate social structure that a lot of internet and new technology companies probably copied, or at least emulated.
posted by Dean_Paxton at 6:17 PM on April 12, 2000

Poke away, cuz I'm a hippie wannabe. ;-)
posted by veruca at 6:22 PM on April 12, 2000

This is sad. Even more sad is how freaking enormous Unilever is! Good golly! Look at the brands page!
posted by hijinx at 8:54 PM on April 12, 2000

Good God! Unilever owns Snuggle! Do I really want to associate Ben and Jerry's with the animatronic puppet from hell? Two disturbing thoughts come to mind: "We're Beatrice" and the day that they release the flavor "50 ways to Love Your Lever"
posted by plinth at 5:50 AM on April 13, 2000

Heard on NPR this morning: Unilever has committed to uphold most of Ben & Jerry's social and environmental policies (charity, local raw materials, etc.), but only for two years. After that, all bets are off.
posted by harmful at 6:36 AM on April 13, 2000

It's not all bad though, free cone day is next week!
posted by mathowie at 10:18 AM on April 13, 2000

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