Beer googles: the studies
September 15, 2013 1:20 PM Subscribe
‘Beauty is in the eye of the beer holder’: People who think they are drunk also think they are attractive (full-text PDF) is a study that just won the IgNobel Prize for Psychology. Previously, bar-hopping researchers had demonstrated (paywalls, abstracts only) that the "beer goggles" effect affected men and women equally, could last as long as 24 h (for men rating women) and was not selective for opposite-sex faces, that the reduced ability of inebriated people to perceive asymmetry was a potential culprit, that beer goggles were no excuse for having sex with minors because even heavy alcohol consumption does not interfere with age-perception, and even that the effect did not exist at all.
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