You can't make this stuff up.

December 31, 2001 8:06 PM

You can't make this stuff up. How much you wanna bet this results in an interesting ad campaign or at the very least a related product name change.
posted by jonmc (3 comments total)

Three fires in nineteen years?

Maybe there IS a new campaign in this ... "Try New Arson Sauce! Its so hot that you'll need an extra insurance policy! Well, at least we did (wink, wink) ..."
posted by hipstertrash at 8:38 PM on December 31, 2001

What're they doing in there? Is it a meth-lab front? Sheesh.

I lived in the same house for 21 years growin' up, and we never had a single fire--Not even one! I guess I really was doing something right all those years of misspent youth.
posted by readymade at 9:41 PM on December 31, 2001

Sorry, but I feel bad for the owners. He started it with his mom's recipe and built up his business only to see it burn down time after time. Whoever is setting the building on fire should burn in it too.
posted by bloggboy at 11:39 PM on December 31, 2001