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December 25, 2013 11:56 AM Subscribe
The Year of the Crush: How the Radically Unfair Candy Crush Saga Took Over Our Lives We are clearly drawn to structured entanglements with chance. We use rules and money to define the stakes, and we use cards or dice or candies not as generators but as channelers — mediums — of the chance we believe is already out there, secretly running the show. Despite whatever other beliefs we have about fate or God or a deterministic universe, we often act as if luck is quite real in our daily lives. Candy Crush Saga has capitalized on this to become the mobile game of the year. Not the best, nor the worst, but the mobile game that dominated the charts, that succeeded at free-to-play in a way that will be studied for years, that penetrated the wider culture and came to stand in for all of addictive, time-wasting mobile gaming in 2013. And yet Candy Crush is not simply game of the year in the way that Stalin was once Time’s Person of the Year. It’s a genuinely compelling game that fully commits to radical unfairness. In fact, this is the primary source of its appeal.
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