Mannequin 3: Mind The Gap

January 6, 2014 2:54 PM

The Gap Mannequin Project is pretty simple: guy dresses up like mannequins at The Gap and stands next to them, but the results are pretty awesome.
posted by mathowie (21 comments total)

This is adorable and he is adorable.
posted by mochapickle at 2:57 PM on January 6, 2014

He certainly suits all of the outfits. I wouldn't look good in any of that stuff.
posted by turbid dahlia at 3:07 PM on January 6, 2014 [1 favorite]

The mannequin's facial expressions are a bit more realistic.
posted by perhapses at 3:12 PM on January 6, 2014 [2 favorites]

Those shirts look much more appealing on an attractive guy!
posted by Captain Chesapeake at 3:22 PM on January 6, 2014 [1 favorite]

Sweatshirts and windowpane fabric. I feel like I fell into the same Gap I shopped at in the 1980s.
posted by Mittenz at 3:33 PM on January 6, 2014

His build is so well suited to Gap styled outfits. It's pretty fantastic.
posted by Nimmie Amee at 3:38 PM on January 6, 2014 [1 favorite]

The clothes are so dull that it barely registers that he's dressed the same as the mannequins. Men's fashion is so boring to begin with, and The Gap makes it even worse.
posted by xingcat at 3:39 PM on January 6, 2014 [5 favorites]

The mannequin is cheating, there are many pins and clips behind to make the fit better.
posted by polymodus at 3:43 PM on January 6, 2014

Next stop: Anthropologie!
posted by oceanjesse at 3:43 PM on January 6, 2014 [2 favorites]

I don't understand. Is the joke that he looks like someone who shops at The Gap?
posted by cmoj at 5:11 PM on January 6, 2014 [3 favorites]

I'm going to try this at Victoria's Secret. I hope they won't mind that I'm 6'5" and extremely hairy.
posted by mcstayinskool at 5:23 PM on January 6, 2014 [10 favorites]

This is cute. Men's fashion is not boring. Gap fashion is boring.
posted by sweetkid at 5:27 PM on January 6, 2014 [1 favorite]

Gap fashion is incredibly poorly made (H&M quality), and yet also more expensive. Screw them. Men have options; buy LL Bean. Or, if you've the cash available, any number of quality American-made men's clothiers at a slightly higher price point.
posted by leotrotsky at 5:48 PM on January 6, 2014

I think this is dumb and not at all interesting. When you're a good looking guy with a decent chest, then you're going to look pretty much like the mannequin.

This would be interesting if he were a skinny guy who is really out of shape, or a big fat guy with huge man boobs.
posted by jayder at 6:14 PM on January 6, 2014 [3 favorites]

I think this is dumb and not at all interesting. When you're a good looking guy with a decent chest, then you're going to look pretty much like the mannequin.

I dunno, I think he looks a lot better than the mannequin. They're supposed to present the clothes in the best possible light on an idealized form, and yet in pics like this one my eyes are definitely drawn more to his chest than the blank one. He could probably be a model too, sure, but he looks interesting.
posted by psoas at 6:58 PM on January 6, 2014 [1 favorite]

I think this is dumb and not at all interesting.

Weird, I think it's just silly fun to imagine putting on the mannequin clothes and standing next to it like an idiot while someone snaps a photo. It's light goofy fun and cracked me up when I first saw it.
posted by mathowie at 7:14 PM on January 6, 2014 [3 favorites]

I think this is dumb and not at all interesting. When you're a good looking guy with a decent chest, then you're going to look pretty much like the mannequin.

See, that's what's interesting. It should be read as a critique of how consumerism manufactures imagery - you can draw a parallel comparison with McDonald's ad of a burger versus the actual appearance and taste of the burger. Not only that this is what it takes to sell a product, but that act of persuasion has a distorting effect on how people see themselves and the world around them. And so on.
posted by polymodus at 7:31 PM on January 6, 2014

Stuff like this makes me think there needs to be some equivalent to Godwin's Law along the lines of: "If viral marketing heavily features a particular brand but doesn't make fun of it or make it look bad, it's probably just paid advertising."
posted by tapeguy at 9:50 PM on January 6, 2014

I hope this spells the beginning of the end for the word "awesome."
posted by charlesminus at 10:02 PM on January 6, 2014 [3 favorites]

I think these would be funnier with old-timey mannequins with painted heads and really bad hair, like you used to see in the Montgomery Ward bargain basement. But nobody uses those kind of mannequins anymore do they?
posted by marsha56 at 10:51 PM on January 6, 2014

No, and thank god. Mannequin faces give me nightmares.
posted by oceanjesse at 4:48 PM on January 7, 2014