March 1955 Popular Electronics Article
January 30, 2014 7:51 PM Subscribe
Nothing like a child abuse reference to lighten the mood.
posted by davejay at 8:46 PM on January 30, 2014
posted by davejay at 8:46 PM on January 30, 2014
...it vibrates?
posted by middleclasstool at 8:57 PM on January 30, 2014 [1 favorite]
posted by middleclasstool at 8:57 PM on January 30, 2014 [1 favorite]
Nothing like a child abuse reference to lighten the mood.
It helped sell coffee so why not?
posted by Dr. Twist at 10:21 PM on January 30, 2014 [1 favorite]
It helped sell coffee so why not?
posted by Dr. Twist at 10:21 PM on January 30, 2014 [1 favorite]
Dr. Twist: "It helped sell coffee so why not?"
Wow, that's pretty sick. Never knew that existed. Thanks for the comment and resulting enlightenment.
posted by InsertNiftyNameHere at 11:04 PM on January 30, 2014
Wow, that's pretty sick. Never knew that existed. Thanks for the comment and resulting enlightenment.
posted by InsertNiftyNameHere at 11:04 PM on January 30, 2014
Dr. Twist: "It helped sell coffee so why not?"
Wow, that's pretty sick. Never knew that existed. Thanks for the comment and resulting enlightenment.
That's what he's like when he *does* get his caffeine? Who is the audience for that supposed to be, anyway? Nobody's going to identify with the at-the-end-of-his-rope dad in a positive sense, and it's all from the kid's POV anyway...but kids don't buy the household's coffee, so it's not like they have the power to change it to Sanka...maybe the audience is supposed to be the woman identifying with the (invisible/missing -- symbolism?!) mom desperate protect her son from his father's caffeine-driven abuse by switching out the Folger's? Man, not exactly aspirational advertising. I'm kind of worried for the ad people who came up with that campaign... and puzzled at what other pitches Sanka rejected in favor of this one?
posted by rue72 at 12:11 AM on January 31, 2014 [2 favorites]
Wow, that's pretty sick. Never knew that existed. Thanks for the comment and resulting enlightenment.
That's what he's like when he *does* get his caffeine? Who is the audience for that supposed to be, anyway? Nobody's going to identify with the at-the-end-of-his-rope dad in a positive sense, and it's all from the kid's POV anyway...but kids don't buy the household's coffee, so it's not like they have the power to change it to Sanka...maybe the audience is supposed to be the woman identifying with the (invisible/missing -- symbolism?!) mom desperate protect her son from his father's caffeine-driven abuse by switching out the Folger's? Man, not exactly aspirational advertising. I'm kind of worried for the ad people who came up with that campaign... and puzzled at what other pitches Sanka rejected in favor of this one?
posted by rue72 at 12:11 AM on January 31, 2014 [2 favorites]
I believe the proposition is addressed to dads: if you find you're nervous, insomniac, and irrationally angry and violent, perhaps even beating your child for innocent pranks, why not switch to our decaffeinated coffee and see how much better you feel?
Whether decaff conforms to the specs for the electronic husband is a whole nother sack of beans, of course.
posted by Segundus at 1:05 AM on January 31, 2014
Whether decaff conforms to the specs for the electronic husband is a whole nother sack of beans, of course.
posted by Segundus at 1:05 AM on January 31, 2014
Coin Operated Boy
posted by GallonOfAlan at 2:04 AM on January 31, 2014
posted by GallonOfAlan at 2:04 AM on January 31, 2014
...but kids don't buy the household's coffee
no, but they do go to the supermarket and they do have an influence in what goes in the cart.
No not Gillette mom, remember?
Sorry junior, it's on special this week.
Aww mom, now dad's gonna rub chilli in my eyes.
posted by mattoxic at 5:35 AM on January 31, 2014 [2 favorites]
no, but they do go to the supermarket and they do have an influence in what goes in the cart.
No not Gillette mom, remember?
Sorry junior, it's on special this week.
Aww mom, now dad's gonna rub chilli in my eyes.
posted by mattoxic at 5:35 AM on January 31, 2014 [2 favorites]
I was raised in the sixties, we all got spankings when we messed up, and if mom or dad was on edge, yep, things we could have skated by on, we didn't.
None of us considered it abuse (except for the time another relative of mine who shall remain nameless to protect the guilty decided to spank me and her sons with a stick we had all been playing with harmlessly just because we were making noise. Outside. She left stripes on my butt. Why my mom didn't rip her a new one I will never know-but I do remember the offending relative apologizing to her.)
So yes, these most assuredly were the norms of the day.
posted by St. Alia of the Bunnies at 5:53 AM on January 31, 2014
None of us considered it abuse (except for the time another relative of mine who shall remain nameless to protect the guilty decided to spank me and her sons with a stick we had all been playing with harmlessly just because we were making noise. Outside. She left stripes on my butt. Why my mom didn't rip her a new one I will never know-but I do remember the offending relative apologizing to her.)
So yes, these most assuredly were the norms of the day.
posted by St. Alia of the Bunnies at 5:53 AM on January 31, 2014
Child abuse? They sold coffee in the fifties with wife abuse.
posted by MartinWisse at 6:20 AM on January 31, 2014
posted by MartinWisse at 6:20 AM on January 31, 2014
That's what he's like when he *does* get his caffeine?
I love that the narrative on caffeine has flipped so hard since then that even though it's an ad for decaf, you read it completely opposite -- that of course dad acting bad would be the result of depriving him of his caffeine.
posted by straight at 6:56 AM on January 31, 2014
I love that the narrative on caffeine has flipped so hard since then that even though it's an ad for decaf, you read it completely opposite -- that of course dad acting bad would be the result of depriving him of his caffeine.
posted by straight at 6:56 AM on January 31, 2014
I was raised in the sixties, we all got spankings when we messed up, and if mom or dad was on edge, yep, things we could have skated by on, we didn't.
Well, no offense to Alia, but not *all*, and not just folks with "liberal" Dr Spock parents, either.
I was born in 1963, raised by middle class Republican-voting parents in a moderate to conservative part of NY state (upper Hudson Valley), and never once was physically struck by either of my parents for punishment or anger or otherwise. (Punishment was conveyed with tone of voice, withering looks, and taking away of various privileges.) It's possible my dad, diehard Fox News watcher, regrets this today, since that relatively kind childhood resulted in me becoming such a lefty.
posted by aught at 8:41 AM on January 31, 2014
Well, no offense to Alia, but not *all*, and not just folks with "liberal" Dr Spock parents, either.
I was born in 1963, raised by middle class Republican-voting parents in a moderate to conservative part of NY state (upper Hudson Valley), and never once was physically struck by either of my parents for punishment or anger or otherwise. (Punishment was conveyed with tone of voice, withering looks, and taking away of various privileges.) It's possible my dad, diehard Fox News watcher, regrets this today, since that relatively kind childhood resulted in me becoming such a lefty.
posted by aught at 8:41 AM on January 31, 2014
I was raised in the sixties, we all got spankings when we messed up, and if mom or dad was on edge, yep, things we could have skated by on, we didn't.
I dunno, spankings, whippings, and even using a switch were all completely normal where/when I was growing up, and my parents were actually weird in how little they used corporal punishment. But I never heard or thought, "I didn't even do anything, Dad was just coffee-mad!" To be fair, that was the 90s/00s, and the script on coffee might have already gotten flipped, but...coffee?
On the other hand, I've also never heard or thought, "I wish I could just take a switch to my husband, he's really dawdling on going to the grocery store." So both references to beating someone out of anger are weird to me.
posted by rue72 at 11:04 AM on January 31, 2014
I dunno, spankings, whippings, and even using a switch were all completely normal where/when I was growing up, and my parents were actually weird in how little they used corporal punishment. But I never heard or thought, "I didn't even do anything, Dad was just coffee-mad!" To be fair, that was the 90s/00s, and the script on coffee might have already gotten flipped, but...coffee?
On the other hand, I've also never heard or thought, "I wish I could just take a switch to my husband, he's really dawdling on going to the grocery store." So both references to beating someone out of anger are weird to me.
posted by rue72 at 11:04 AM on January 31, 2014
MartinWisse: "Child abuse? They sold coffee in the fifties with wife abuse."
The ad on the left side of the fold is pretty awful too.
posted by Lexica at 7:46 PM on February 1, 2014
The ad on the left side of the fold is pretty awful too.
posted by Lexica at 7:46 PM on February 1, 2014
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posted by HuronBob at 8:18 PM on January 30, 2014