Power Laces coming in 2015
March 8, 2014 6:39 AM Subscribe
Nike's 23-Year Journey to make McFly's Shoes Real
In 2007, a group of fans launched a grassroots campaign named McFly2015, begging Nike to make the shoes. Nike listened, kinda, releasing a special edition series of Nike Hyperdunks with the distinctive teal-and-gray coloring and Back to the Future-inspired typography. But that didn’t satiate the masses, who wanted a shoe that was 100% true to the concept. They also wanted power laces, especially when it was discovered that Nike had pulled a patent for an "automatic lacing system" in 2009.And, since that article is from 2011, an update, just in time for the fictitious release date of the Nike MAG: Nike Designer Says Marty McFly's Power Laces Are Coming Next Year.
That same year, Hatfield’s team at Nike began working closely with Universal on the MAG (that’s "Magnetic Anti Gravity" technology, a term used in the film)--a unique collaboration that would intertwine both of their creative legacies into a singular product. Negotiating the vast field of both companies’ intellectual property was tricky, but when the team introduced the concept that funds from the shoe would benefit Fox’s work, the deal clicked into place, says Hatfield. "It was all because of this idea that we’d be giving back to the foundation."
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