Don't think 'What's Hot?'
July 25, 2014 5:14 PM   Subscribe

Jason Blum—producer of Paranormal Activity, Insidious, Sinister, The Purge, The Bay, and Oculus—participated in an interesting interview at SXSW Film 2014 about his model of producing high-quality low-budget horror films for wide release. The video is almost an hour long, but worth watching if you're interested in contemporary mainstream horror.
posted by EXISTENZ IS PAUSED (3 comments total) 23 users marked this as a favorite
This is really good. Thanks for posting!
posted by bstreep at 6:59 PM on July 25, 2014

It's interesting that reports on his films say that they grossed so many millions on a "$3 million" budget, since in the talk, he says that it then takes $30 million to advertise each film. It's a fascinating approach, the "micro-budget" movie, but it does seem to only work for horror or known auteurs like Wes Anderson.
posted by xingcat at 5:08 AM on July 26, 2014 [1 favorite]

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