The King of Beer
August 12, 2014 9:12 AM Subscribe
Meet the Beer Bottle Dictator: For years, one man has approved virtually every beer label design in the United States. Among brewers, he’s a tyrant. A legend. A pedantic pain in the ass. Brewers and legal experts speak of him in hushed tones, with equal parts irritation and reverence. "He’s the king of beer. His will is law," said one lawyer who works with him regularly. The lawyer asked to remain anonymous, for fear of crossing the beer specialist. "There’s one dude in the government who gets to control a multibillion-dollar industry with almost no supervision." And he goes by the name "Battle."
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