The first Shell sets were released in 1966. These were only available in Europe though. In the US, only sets with Exxon livery were released. Beginning in 1986, Shell sets were also released in the US. With the introduction of Octan in 1992, no regular Shell sets were released anymore, except the occasional promo sets [until 2012].
These little boxes, which come with instructive pictures on the front, unlike the traditional Lego bricks, do not result in child-directed, open-ended “real play”. They do not promote imagination; they stifle it. They do not allow children to be creative and learn to think for themselves; they tell children what to think, instilling consumerist values that risk increasing rates of stress for parents and children alike.
"Yeah, as much as I'd rather Lego didn't brand Shell, Greenpeace's campaign against them seems like the most cynical attempt to springboard off of Lego's own massive popularity rather than to effect any kind of meaningful change. Suppose Lego were to drop the Shell branding tomorrow: would that make even the slightest difference in achieving a single environmental goal? I don't think it would. Not in the short term, and not in the long term, either.
People don't buy gas because of positive childhood associations with a particular brand: they buy gas for a ton of structural reasons that mostly revolve around having a car. If they didn't give a shit about Shell they'd still buy gas in precisely the same quantities."
Greenpeace Just Kidding About Armageddon, WashPo
The environmental activist group Greenpeace wanted to be prepared to counter President Bush's visit last week to Pennsylvania to promote his nuclear energy policy. "This volatile and dangerous source of energy" is no answer to the country's energy needs, shouted a Greenpeace fact sheet, decrying the "threat" posed by the reactors Bush visited in Limerick. But after that assertion, the Greenpeace authors were apparently stumped while searching for the ideal menacing metaphor.
"In the twenty years since the Chernobyl tragedy, the world's worst nuclear accident, there have been nearly [FILL IN ALARMIST AND ARMAGEDDONIST FACTOID HERE]," the sheet said.
The Greenpeace spokesman who issued the memo, Steve Smith, told the Web site that a colleague was making a joke in a draft that was then mistakenly released. The final version did not mention Armageddon; instead it warned of plane crashes and reactor meltdowns.
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