The rise of Direct to Consumer advertising of perscription drugs
October 10, 2014 12:10 PM Subscribe
There are various changes that come with the greying of the traditional television audience, including the kinds of ads being aired, as the median age of a broadcast or cable television viewer is increasing faster than the median age of the US population at large. Older people are treated to a litany of drug ads, filled with lists of horrifying side effects, thanks to the ability for drug companies to market directly to customers. The rise in such advertising is now the most prominent type of health communication that the public encounters, but it hasn't always been the case.
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