Cøme play with üs
October 21, 2014 10:15 PM   Subscribe

 
Kudos for the Overlook Hotel (-ish) area rugs.

(Swedish doesn't have any of those characters, a lungful of dragon....)
posted by dhartung at 11:03 PM on October 21, 2014 [2 favorites]


Oh, no, not ornamental umlauts in the official video. IKEA, I thought you were better than that.
posted by alexei at 11:12 PM on October 21, 2014 [2 favorites]


oooooh, I approve of the rare mixed ethnicity couple combination at the end
posted by Bwithh at 11:26 PM on October 21, 2014


Horrorstör
posted by Bwithh at 11:28 PM on October 21, 2014


oooooh, I approve of the rare mixed ethnicity couple combination at the end
posted by Bwithh at 11:26 PM on October 21 [+] [!] Need to fix a typo? Edit


aaaah, the ad campaign is for IKEA Singapore, that'll be why
posted by Bwithh at 11:29 PM on October 21, 2014


I started watching it and it looked entertaining but also like there might be a jump scare. Is there a jump scare?
posted by NoraReed at 12:01 AM on October 22, 2014


Relax, no jump scare.
posted by Bugbread at 12:01 AM on October 22, 2014


That was fun!
posted by NoraReed at 12:09 AM on October 22, 2014


Quick, someone meticulously use the following shots to map out exactly how insane the floor layout of that store is, and how it proves the moon landing was faked.
posted by FatherDagon at 1:09 AM on October 22, 2014 [3 favorites]


aaaah, the ad campaign is for IKEA Singapore, that'll be why

I've been noticing a lot more mixed-race couples in American commercials, though. Maybe it's just the channels I watch, or the market I'm in. (Los Angeles.) But more and more, if a commercial shows a range of families it's not unlikely there will be a mixed-race (or gay!) couple in there. I've also seen a few commercials lately where the starring couple is mixed-race. It always surprises me, and here's hoping the day comes soon when it doesn't.
posted by Ursula Hitler at 1:23 AM on October 22, 2014


(Swedish doesn't have any of those characters, a lungful of dragon....)

(ü is not part of the standard A-Ö 29-letter alphabet, but appears in names and some loanwords, e.g. Carolina Klüft. It's pronounced as and sorts as y (example from SAOL), and is usually referred to as a "German y".)
posted by effbot at 2:49 AM on October 22, 2014


Very clever.
posted by rmmcclay at 2:58 AM on October 22, 2014


Ugh. I just realized my stupid name could give my comment some whole other, yucky spin. Just in case it wasn't obvious to anybody, I was saying it was a good thing to see more mixed-race couple in ads! That was probably quite clear already, but, you know... just in case.
posted by Ursula Hitler at 4:26 AM on October 22, 2014


This is the kind of advertising you don't mind watching.
posted by jabah at 5:01 AM on October 22, 2014


I like the nod to the bear (?) suit guy on the bed.
posted by cazoo at 11:37 AM on October 22, 2014


All Jerker and no play makes Jack a dull boy.
posted by nathan_teske at 4:17 PM on October 22, 2014


What? No one but the poster caught the redrug (aka red rug) joke?
posted by malaprohibita at 6:49 AM on October 23, 2014


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