(Balti)More Dirty Jobs
November 18, 2014 6:52 PM Subscribe
As part of a his new CNN series Somebody's Gotta Do It, and partnered with the My Baltimore campaign, Mike Rowe (of Dirty Jobs fame) is aiming to revamp Baltimore's image. However, Rowe might have pulled a McNulty earlier this month in referencing The Wire in launching his efforts, describing the PR work as "a straight-forward attempt to remind the masses that there's more to my hometown than heroin and gonorrhea." Learning not from Omar, Rowe was skewered by David Simon in a subsequent blog post. You can't even call this thing a war. He's not the only one with some ideas about what Baltimore means, but he's maybe the first to initiate an online firestorm. The Mike Rowe PR treatment has attracted some critics before, and the Dirty Jobs guy has been known to respond with some heat.
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