"a new aesthetic of digital decay has started to emerge"
December 17, 2014 10:05 AM Subscribe
But if you look at a Shitpic, you can instantly tell the level of virality by how worn it looks, how legible its text is, how many watermarks adorn it. You can count them much like you would rings on a tree. A pristine-looking meme engenders skepticism—“This can’t be that funny, it hasn’t been imperfectly replicated enough.”The Awl on the rise of the shitpic.
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