AMC testing subscription service for movie theaters
December 17, 2014 11:55 AM Subscribe
Alamo Drafthouse aside, not many movie theater chains have reported increased attendance in the past few years. Large chains have propped up revenues with ticket price hikes, premium concessions and drinks, but the specter of Netflix and other home viewing platforms looms ominously over the industry. Annual ticket sales in the U.S. have declined to 1995 levels from their high in 2002 (although revenues have grown 3.6% annually over the same period, well outpacing inflation). This January, AMC Theaters will begin testing a new business model in partnership with MoviePass, beginning in Denver and Boston. Subscribers can pay $30-45 a month for a membership good for one film per day at any AMC location. The move echoes a 2013 effort to reopen an independent theater in Oakhurst, CA using a member subscription model. Will it be enough to get more film aficionados off their couches and into a theater seat? The jury's still out.
This thread has been archived and is closed to new comments