Authenticity is extremely important to millennials, more so than any other generation that we’ve seen before,” says Michelle Snodgrass of Vizeum, a strategic marketing agency that works with global brands such as Anheuser-Busch. “Millennials can see right through insincerity, and they’re actually looking for it.”
The 10th Regiment of Foot: Yeah Jim, because when you turn your garage hobby into a multi-billion dollar multinational it's still "craft". The movement he started was a movement against mass-production, it was very successful and has carried into many many industries and products across America. Huzzah, but when you then start mass-producing your craft, it just becomes what you railed against, no?
wenestvedt: Jim Koch's personal behavior might be shabby,
wenestvedt: IAmBroom: "...I don't know what shabby behaviors you are referring to…"
In TFA, they describe how Koch is at a brewer's dinner and rants about the bad selection (shaming the owner, seated next to him), and heads into the tap room to check the freshness dates. That's what i was referring to as "shabby."
wenestvedt: At the time of the hop shortage in 2008 I was turning up my nose at Sam Adams, but now it reminds me of George Bailey going to Old Man Potter and begging for a loan to keep the Savings & Loan from going under due to circumstances beyond his control.
wenestvedt: IAmBroom: EXACTLY my story.
I would brohug you except that then I would have to fill my pockets with stones and go throw myself in the harbor for typing "brohug." How 'bout instead I offer to buy you a beer or coffee if you ever make it up to Rhode Island? :7)
We had a deal, Kyle: Goze.
It's a brodate.
Brodiddly back at you if you make it to Pittsburgh.
Copronymus: Do you mean gueuze, a little-known beer style, or something more obscurre?
I had assumed it was gose, although whether that counts as more obscure is up to the individual.
"I find it kind of incredible that ABI would be so tone-deaf as to pretty directly (even if unwittingly) call out one of the breweries they have recently acquired, even as that brewery is dealing with the anger of the beer community in reaction to the sale," Cantwell said Monday morning by email. "It doesn't make our job any easier, and it certainly doesn't make me feel any better about a deal I didn't even want to happen. It's made a difficult situation even more painful."
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